The Oakland A's today announced a partnership with Ovations Food Services-the O.co Coliseum's current food and beverage service provider-to also manage the team's retail merchandise.
Ovations, which operates in more than 140 public assembly facilities across North America, helped the O.co Coliseum earn the #10 spot (up from #29) on Sports Weekly's food and beverage ranking within the first year of taking over the operations.
As a subsidiary of Comcast-Spectacor, Ovations will leverage their buying power with some of the nation's most prolific sports merchandising companies to offer A's fans a larger variety of merchandise throughout the stadium.
"We will operate the A's retail merchandise with the same Everything's Fresh™ approach we take to food and beverage," said Jay Satenspiel, Ovations' on-site regional vice president. "Everything's Fresh™ means taking a fresh and creative approach to merchandise sales locations, style and variety."
"We are thrilled to be expanding our relationship with Ovations by partnering with them on our retail merchandise business," said Jim Leahey, vice president of sales and marketing for the Athletics. "The A's brand strength, history, colors, and fun and distinct fan culture provide a great platform for retail success. Ovations' approach will help us continue to cultivate the deep connection between our fans and our team."
The A's open the 2015 season Monday, April 6, against the Texas Rangers at the O.co Coliseum.