Excitement over Postseason drama has fans watching, buzzing and grabbing gear online

With tonight's start of the League Championship Series hours away, a look at digital engagement for the Postseason to date reveals excitement over the dramatic Division Series and the upcoming LCS matchups. 

Merchandise sales have more than doubled during the Postseason based on data from MLB.com/shop, the official online shop of Major League Baseball, compared to the same period last year entering the LCS.  

Fans have watched 54MM live and on-demand video streams via MLB.com (+39% YOY), including a 62% increase in viewership on smartphones and tablets. The top five most seen Postseason video highlights have been:

1.   AL Wild Card Game: Salvador Perez's walk-off
2.   NLDS Game One: Yasiel Puig hit-by-pitch
3.   NLDS Game Four: Matt Adams' go-ahead homer
4.   ALDS Game Two: Delmon Young's three-run double
5.   NLDS Game Two: Brandon Belt's 18th inning homer

The MLB.com At Bat app has been opened 42.3 million times this Postseason, a record setting pace and 27% more accesses than last year's comparable usage.

Fans also have been buzzing about the Postseason on social media, with the dramatic games, leading to 587.6 million Facebook impressions (+39% YOY). Overall, the top five Postseason moments generating the greatest social activity have been: 

1.   AL Wild Card Game: Salvador Perez's walk-off
2.   ALDS Game Three: Final out as Royals defeat Angels to clinch ALCS berth
3.   ALDS Game Three: Final out as Orioles defeat Tigers to clinch ALCS berth 
4.   NLDS Game Two: Brandon Belt's 18th inning homer 
5.   NLDS Game Four: Matt Adams go-ahead three-run homer off Clayton Kershaw 

The League Championship Series get underway tonight with the ALCS on TBS beginning at 8:00 p.m. ET. The NLCS begins Saturday night on FOX at 8:00 p.m. ET.