Cardinals launch 2015 calendar fundraising program

The St. Louis Cardinals announced today the kickoff of what's become one of the most anticipated and profitable fall fundraising programs for area schools, sports teams and youth groups: the 2015 Cardinals Calendar Fundraising Partnership.

Now in its eighth year, the program enables participants to sell the Official 2015 Cardinals Calendar and retain $7 of the calendar's $15 retail price to fund a variety of educational, athletic and youth-related activities. More than 300 schools and groups participated in last fall's program; they sold more than 50,000 calendars, generating in excess of $350,000 for their initiatives.

The program capitalizes on two key components: the popularity of calendars as affordable holiday gift items, and our region's passion for Cardinals baseball.

"The fundraiser is awesome. Everyone loves the Cardinals in St. Louis, so the calendars enjoy a natural connection with customers," said Shelly Valenzuela, leader of Girl Scout Troop 2677 in St. Louis. "Compared with other fundraisers available to us, this one has far more potential. Our troop had so much fun selling the calendars."

In addition to keeping $7 from each calendar sold, groups are eligible to receive a variety of sales incentives, including ticket vouchers to 2015 Cardinals home games, field visits during batting practice, Cardinals goodie bags and autographed memorabilia.

This is the official calendar of Cardinal Nation - a premium, oversized (15" wide x 22" tall) calendar produced by the team's publications department (publishers of Cardinals Magazine, and the annual Cardinals Yearbook and Scorecard). Featuring the team's complete spring-training and regular-season schedules, the 2015 Calendar will celebrate the Cardinals' 2014 championship season through the dynamic artwork of the team's official photographers. The calendar also features more than 30 coupons from family-oriented local businesses.

With no sales minimums in place, the no-risk program is ideal for a variety of groups throughout the Midwest region: schools, school clubs, school choirs/bands, sports teams, sports leagues, scout groups, youth groups, church groups, alumni organizations, fraternal associations and more. Sales support materials are provided to groups in mid-October, with calendars delivered in early December - just in time for distribution before the holidays!