Another Major League Baseball season begins.
Another electrifying new way of watching it live begins.
MLB.com has announced that its latest game-changing mobile app, MLB.com At Bat 2010 for iPad, is available on the App Store. You can get it now for the entire regular season and postseason for a one-time cost of $14.99.
The app, described as "awesome" by Apple CEO Steve Jobs during the iPad unveiling in January, joins an award-winning lineup of At Bat mobile apps developed by MLB.com that have revolutionized fan consumption of live baseball games on mobile devices.
The MLB.com At Bat 2010 App for iPhone and iPod touch currently ranks as the top-selling sports app in the App Store -- with more than one million downloads. The buzz already has begun over its younger sibling.
"Apple has delivered once again for the audience with the launch of the groundbreaking iPad," said Dinn Mann, executive vice president, content, for MLB.com. "This device's portability and performance make it a tremendous landscape for the enjoyment of baseball, and our developers have tailored a larger-screen live experience for it, for fans, that truly is a game-changer."
The MLB.com At Bat 2010 App for iPad introduces fans to a best-in-class live game simulation designed exclusively for iPad's amazing Multi-Touch screen. With MLB.com's up-to-the-minute pitch-tracking functionality, fans can track the location, speed and type of every pitch. In addition, fans can customize the in-game experience to view detailed box scores, game summaries and player statistics or watch video highlights and listen live to the home or away audio broadcasters.
MLB.TV subscribers can watch live home and away broadcast feeds in high definition for every out-of-market regular season game and get access to enhanced features such as statistical overlays and controls to pause or rewind live game action. MLB.com also will offer the At Bat.TV Free Game of the Day to all At Bat 2010 for iPad subscribers, subject to blackout restrictions.
You can get the app at the App Store on iPad or at www.itunes.com/appstore.
The App was developed exclusively for iPad by MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball.
Amid great fanfare in January, Jobs introduced the "iPad," unveiling a lightweight tablet that he said is "way better than a laptop, way better than a smartphone." MLB.com was represented on stage at the event, demonstrating how baseball fans can watch live baseball with that device.
Chad Evans, director of mobile product development for MLB Advanced Media, gave the demo for MLB.com along with Tracy Pesin, director of mobile engineering, before Jobs returned to the stage.
"We realized we couldn't just take our iPhone app and make it bigger -- we needed to create a larger interactive display," Evans said. "We were excited to build something for the iPad. We had to create a whole new experience for this display."
He went through several screen displays showing how the content and functionality will look, including users' ability to touch players for details, bells and whistles, and to surface data pertinent to game situations. Now it's time to see it for yourself.
"With all this great screen space, we can now let you watch video highlights while all this is going on so you can replay the game's best moments," Evans said. "The first thing you notice is baseball is amazing on this screen, and now we've enhanced it."
Mark Newman is enterprise editor of MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.