It also brings a deal for Yankees fans who wants to watch the games streamed live in-market without blackout restriction. The yearly cost of a subscription to the exclusive Yankees on YES package has been dropped to just $59.95, with still roughly two-thirds of the remaining 2010 home games yet to be played.
Yankees on YES was made available this season to even more fans after Time Warner joined Cablevision and Verizon FiOS as cable participants within the Yankees' home broadcasting territory. You also can subscribe for $19.95 for any 30-day period.
All games in the package are available in true HD -- the highest-quality live streaming as pioneered by Major League Baseball Advanced Media.
The YES Network and MLBAM reached a historic multiyear agreement last year, paving the way for YES to launch in-market streaming of its Yankees telecasts in partnership with YES affiliates -- making it the first professional sports team to have such availability. The addition of Time Warner's local footprint, which includes much of metropolitan New York, including Manhattan, made it even more widespread.
"I'm sure Yankees fans will appreciate it," shortstop Derek Jeter said after the Yankees on YES package was launched last July. "You see how they've always come out and supported us before this, and everywhere we go, there are people wearing Yankees gear. Anything that gives fans more access, it's a positive. I think it's great. I'm pretty sure more teams will follow."
Eligible subscribers can review frequently asked questions about the package and begin the purchase process by logging on to YESNetwork.com and Yankees.com.
YES Network will allow eligible customers to purchase this package and use high-speed Internet access to watch YES' Yankees telecasts live on their computers throughout the entire home broadcasting territory. They also will be able to watch telecasts live on laptops or other portable computers via WiFi.
"I just want to point out how excited we are," Hal Steinbrenner, the Yankees' managing general partner, said of the in-market package. "It's always been important to us, and always will be, to keep up with the latest technology out there. The new stadium is the latest example of that. We want to take advantage of what's out there -- particularly when they benefit our fans, as clearly this deal does. ... This is going to give our fans a variety of ways to view their games. ... We're pretty sure our fans are going to be excited about these different options, and we're pretty sure a lot of fans are going to take advantage of it. I want to thank all the parties involved as well."
This package is separate from the regular MLB.TV or MLB.TV Premium subscription packages, which offer all live out-of-market games. Only one person is able to use a Yankees on YES account at any given time, and standard MLBAM procedures require a subscriber to verify an account if it is detected that the account is frequently being accessed from different locations.
Mark Newman is enterprise editor for Major League Baseball Advanced Media. This story was not subject to the approval of Major League Baseball or its clubs.