MLB will make a contribution to three charities supporting cancer research and education - Stand Up To Cancer, Prostate Cancer Foundation and Susan G. Komen - and The Color Run will make a contribution to their charitable partner, Camp Kesem. Registrants will also have the opportunity to make a charitable donation at the completion of the registration process.
To enhance the event for participants, MLB national sponsors will be incorporated into the festivities including:
- Dodge ball with paint-dipped sponge balls and tire obstacles presented by Firestone
- Tee-ball on a field created by Scotts
- Color drumming where participants place magenta powder on drums for a photo opportunity with flying color sponsored by T-Mobile
- Post-race snacks contributed by Kellogg's
- Hydration throughout the event furnished by Gatorade and Aquafina
- A Slip 'n' Slide with colored water that ends in colored splash pools presented by MLB and MTV2's Off the Bat from the MLB Fan Cave
MLB national sponsors - Firestone, Gatorade, Scotts and T-Mobile - will also each be sponsoring one of the four of the color zones participants run through to be doused in different colored powder. Also providing support for the event is MLB national sponsor Gillette.
This is the first ever The Color Run MLB All-Star 5K presented by Nike and is sure to provide a once-in-a-lifetime experience. The event is a five-kilometer, un-timed race in which participants are doused in different colored powder at each kilometer. Following the event, a festival including music, giveaways and contests will take place. The paint race, which is open to participants of all ages, is an entertainment experience for the whole family.
The start-line window will open at 8:30am CT with additional waves beginning every few minutes. All registered participants will receive a commemorative event T-shirt, headband, bracelet and shoulder bag. Thousands of fans are expected to participate in this unique fun run and festival. Registration and event information is available at AllStarGame.com/Run. Previous All-Star races have been held in St. Louis (2009), Anaheim (2010), Kansas City (2012) and New York (2013).
The Color Run, also known as the Happiest 5K on the Planet, is a unique paint race that celebrates healthiness, happiness and individuality. Now the single largest event series in the United States, The Color Run has exploded since their debut event in 2012. The Color Run hosted more than 170 events in 20+ countries in 2013. More information on The Color Run and other events is available at www.TheColorRun.com.
For more MLB All-Star Week information, please visit AllStarGame.com, @AllStarGame.