Major League Baseball is launching a series of unique stadium lifestyle events called "Fields of Fashion." Geared towards female fans, the events will take place in nine Major League ballparks on game days and will be customized by each Club. There will also be two events at special locations - one in Minneapolis during MLB All-Star Week and one at the MLB Fan Cave in New York City.
The events can feature a range of activities including fashion shows, player visits, live music, giveaways, Fields of Fashion gift bags, manicures by OPI and more. The effort is a partnership between Major League Baseball and a group of its licensees including Nike, 5th and Ocean, Alex and Ani, '47 Brand, Dooney & Bourke, Majestic, OPI Nail polish, and more, to create a special event for women out for a night out at the ballpark.
Scheduled "Fields of Fashion" Event Dates:
|BOSTON RED SOX
|LOS ANGELES ANGELS
||June 20, 21, 22
|KANSAS CITY ROYALS
||During All-Star Week
|MLB FAN CAVE
|ST. LOUIS CARDINALS
The Texas Rangers conducted a Fields of Fashion event earlier this week on June 11. Major League Baseball features a wide-range of products for women, who make up approximately 47 percent of its fan base. Numerous brands have teamed with Major League Baseball as their first foray into sports licensing products including PANDORA jewelry, tokidoki, Hello Kitty, Alex Woo, Alex and Ani, and Victoria's Secret PINK. All items can be found on MLB.com and most items can be found in-stadium.