"In the last three seasons we've seen a tremendous increase throughout the region in enthusiasm and television viewership for Royals baseball," said David Pokorny, FOX Sports Kansas City Director of Marketing. "The Be Royal Fan Express is our way of helping bring some of the biggest Royals fans to The K."
The Be Royal Fan Express is scheduled for the following dates.
Saturday, June 7 - Topeka, KS
6:15 p.m. vs. New York Yankees
Radio Partner - WIBW-AM / Cable Partner - Cox
Saturday, June 21 - Wichita, KS
1:10 p.m. vs. Seattle Mariners - Wichita State Day at The K presented by FSKC/Rally House
Radio Partner - KFH-FM & AM / Cable Partner - Cox
Saturday, June 28 - Des Moines, IA
1:10 p.m. vs. Los Angeles Angels - James Shields Bobblehead presented by Hy-Vee/Farmland
Radio Partner - KXLQ-AM / Cable Partner - Mediacom
Saturday, July 12 - St. Joseph, MO
6:10 p.m. vs. Detroit Tigers - Viva Los Royals & Salvador Perez Bobblehead presented by Hy-Vee/Farmland
Radio Partner - KKJO-FM / Cable Partner - Suddenlink
Saturday, July 26 - Springfield, MO
6:10 p.m. vs. Cleveland Indians - Faith & Family Day at The K
Radio Partner - KADI-AM / Cable Partner - Mediacom
Saturday, August 9 - Lincoln, NE
6:10 p.m. vs. San Francisco Giants - Huskers Night at The K
Radio Partner - KNTK-FM / Cable Partner - Time Warner
Saturday, August 30 - Omaha, NE
6:10 p.m. vs. Cleveland Indians - Retro Night & Mr. Royal Bobblehead
Radio Partner - TBD / Cable Partner - Cox
"Interest in the Royals throughout the Heartland has always been strong, and the Be Royal Fan Express is a creative new way for us to engage our fans in our outer markets," said Michael Bucek, Royals Vice President-Marketing & Business Development. "We look forward to launching this new program in conjunction with our partners at FOX Sports Kansas City and our Royals Radio Network affiliates this summer."
Approximately one week leading up to each designated game, the respective Royals Radio Network affiliate will run a daily "sounder" contest during their morning and/or afternoon drive-time programs and listeners will have the opportunity to call into the station to win. Specific contest details will be announced by the affiliate stations in the coming weeks. Each station will receive 20 passes to give out during the promotion. In addition, the Royals and FOX Sports Kansas City will also provide 20 complimentary passes on each trip for a community or military group.
The Royals and FOX Sports Kansas City enjoyed record viewership in 2013, increasing an MLB-best 70 percent over 2012. In addition, the Royals Radio Network broadcasts all of the club's regular-season games on 57 stations throughout the Midwest.