It is a much different world than it was in 2000, when the Yankees last won it all and when Major League Baseball owners unanimously approved the creation of a digital operation that would operate 30 team sites and make online shopping a fact of life. It's not 1996, when the hot item was a VHS tape filled with highlights.
Now the unbelievable 27th title is here, with a 7-3 victory over the Phillies in Game 6 of the unforgettable 105th World Series. The date of Nov. 5, 2009, will be treasured forever as the night they celebrated at Yankee Stadium in the same year it was opened. The MLB.com Shop is ready with the biggest selection of championship products it ever has offered, along with free ground shipping for any order over $99.
"The gear looks great with the interlocking 'NY' and the trophy coming home where it belongs in The Bronx," said Yankees fan Will Arroyo Jr., a New York transplant in Tampa, Fla., who opted for the official cap that Yankees were wearing in the celebration. "The new Stadium has been blessed by the legends past and present and this one is for the best Boss in all of sports, George Steinbrenner. We are 27-time World Champions and now it is our turn to celebrate like this."
Here are 27 ways you can commemorate it right now:
World Series Champions Official Clubhouse T-shirt. This is what the Yankees wore and soaked with champagne after they clinched the title. That makes it the "in thing." This shirt is in Big and Tall sizes for the first time.
Yankees Authentic 2009 World Series Champions Cap. This is what the Yankees were wearing during the trophy presentation celebration, complete with trophy embroidery on the back. It is stretch-fit and figures to be seen on the streets of the Big Apple for a long time.
A&E Home Video 2009 World Series Collector's Edition DVD Set. This has become an annual must-have for fans of world champs, and again the first opportunity for Yankees fans to participate in a new tradition that really became a big deal after the Red Sox won in 2004. Each complete game from this World Series will be included on this eight-DVD set. The games are presented in their entirety, preserving the complete, unedited footage of each game and key postseason games -- plus exclusive locker room celebrations and interviews.
Parade T-shirt and Hood. This is what the Yankees will be wearing at their celebration parade.
Women's Clubhouse T-shirt. You can order this exclusive women's version of that same shirt the Yankees wore in their celebration scene -- and this one from Majestic Threads comes decorated in Swarovski Crystals.
Highland Mint Commemorative 24-karat Gold Coin. This is a limited-edition item with 5,000 produced. At only $29.99, this is typically a big seller for title merchandise. Again, it's the first opportunity for a Yankees fan to order one of these.
MLB.com/downloads. Own all of the games from this World Series and this whole postseason by downloading individual files at the iTunes Store. Then enjoy watching them over and over.
Limited Edition World Series Champion Watch. This Fossil watch is limited to 5,000 pieces. It features a stainless steel case and bracelet, and is packaged in a commemorative World Series tin. What time is it? Time for No. 27.
Shout Factory 2009 World Series DVD. This official DVD release from Shout Factory and MLB Productions is a compilation of the great moments in the Fall Classic -- from that soggy opener through the clincher. Releases Nov. 24, pre-order now. It's also available for order now on Blu-Ray disc, and the release date on that one is Dec. 15.
Official World Series Program. You probably already grabbed one of these if you went to any of the Yankees-Phillies games. For those who weren't lucky enough to get a ticket or who dropped coin on other souvenirs instead, this is ready for you to collect. The program contains more than 250 pages of comprehensive Fall Classic coverage, with World Series history and features from some of the best baseball writers in the industry, full rosters for the Phillies and Yankees, and insights into the game's biggest stars.
Champions Clubhouse Design Towel. This McArthur item features the 2009 World Series Champions logo, measuring 24-by-42 inches.
Player Roster T-shirts, Player Name and Number T-shirts and Jerseys. Yankee fans are going to pick out their favorite players and commemorate the championship with these items, which they then can wear next season. If that Derek Jeter jersey is kind of used, it will be time to get a new one, complete with World Series logo. Maybe No. 18 won you over with the Damon Dash and you want to always keep the memory with you. There are so many easy ways to make that commemorative connection with your favorite player at the MLB.com Shop.
Forever Collectibles Garden Gnome. This 11 1/2-inch item is hand-crafted and hand-painted with raised and decal logos on the hat. Order it now and it will make a great holiday item for someone special on your list. Or maybe just for yourself.
Youth 2009 World Champions At Bat Caricature T-shirt. Here's what kids will be wearing now that the Yanks are champs, thanks to Majestic Athletic.
Northwest Tapestry. This heirloom-quality throw is amazingly details and colorful, made with 55-percent polyester and 45-percent acrylic, and it features the 2009 World Series champions logo. It measures 48 inches by 60 inches.
Boelter Gift Bucket Set. This gift set includes one metal team bucket, four satin etch World Series champion pint glasses and 12 team coasters. Each pint glasses holds 16 ounces. It will come in handy around holiday-party time, because the average Yankee fan is going to want to keep the celebration going through the winter.
WinCraft Vertical Flag. This is a screen-printed, washable banner with the 2009 World Series logo. It includes a slot for pole display (pole not included) and measures 27 inches by 37 inches.
Ten Bobbleheads Holding Trophies. Order them all if you want, but that's 10 and that brings us to 27 ways to commemorate the Yankees' latest title.
That's a start. There is an almost limitless number of ways you can commemorate the moment as you wait for the parade to start. Get a jump on your holiday shopping right now and celebrate the 27th world championship in a way no other Yankees title ever could have been celebrated.
Mark Newman is enterprise editor of MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.Less