Back by popular demand is real baseball and the #DomiNoNo opportunity. Domino's will give away 20,000 pizzas after each of the first two no-hitters to registered MLB.com users, and that is double the number given away after the first two no-hitters in the 2013 season.
Spurred by furious social media activity and fan excitement, last year's first two no-hitters, which took place less than two weeks apart in July, saw the entire allotment of pizzas claimed in under two hours. There have been at least two no-hitters each season in Major League Baseball since 2006.
"Domino's is thrilled to recognize and celebrate one of the great achievements in sports -- the no-hitter -- by continuing this very cool partnership with MLB.com," said Chris Brandon, Domino's Pizza spokesperson. "This is now bigger and better as we prepare to give away 40,000 pizzas both seasons, and make it easier for all baseball fans to get in on the excitement."
The first 20,000 baseball fans who visit and log in to MLB.com/dominos after a no-hitter is thrown will receive a code for a free, two-topping medium Handmade Pan Pizza (carryout only) when they order online from Dominos.com. The DomiNoNo offer is available until 20,000 codes are given away, or for five days starting at 3 p.m. ET on the business day following the no-hitter.
The promotion is valid after each of the first two no-hitters of the 2014 and 2015 MLB seasons.
To further spur your baseball enthusiasm when a no-hitter is in progress, the promotion will again leverage multiple digital platforms. When a no-hitter is in progress through the sixth inning of any game, you will be encouraged to follow @MLB on Twitter and use the #DomiNoNo hashtag for up-to-the-moment game alerts or watch live video on MLB.com or the award-winning MLB.com At Bat app.
The first two no-hitters last season were on July 2 by Homer Bailey of the Reds and July 13 by Tim Lincecum of the Giants, each resulting in mass pizza. Henderson Alvarez's no-no on the final day of the regular season at Miami brought the final number to three.
Since 1901, there have been 234 no-hitters. That averages to just more than two per season.
Mark Newman is enterprise editor of MLB.com. Read and join other baseball fans on his MLB.com community blog. This story was not subject to the approval of Major League Baseball or its clubs.