Game 3 was the first World Series game ever to end on an obstruction call. Game 4 was the first World Series game ever to end on a pickoff. No one knows what the Cardinals and Red Sox will do next, but more viewers are tuning in to find out.
Game 4 on Sunday night - typically the most competitive night of the week in primetime television - drew a World Series-high 16 million viewers, making it the most-watched baseball game since Game 7 of the 2011 World Series, based on Nielsen data. FOX once again won the night in primetime against all competition, something it has done all four nights of the World Series.
Overall, the 2013 World Series is averaging an 8.4 household rating making it the highest-rated World Series through four games since 2009. The 8.4 household rating and average audience of 14 million viewers through Game 4 both represent +11% increases over last year through the comparable coverage.
Game 4 drew a massive 46.7 rating in St. Louis, while in Boston the game drew a 34.7 rating. In both markets, 69% of available TVs were tuned to the game at its peak.
With the World Series now guaranteed to go at least six games for only the third time since 2004, the pivotal Game 5 is scheduled to begin tonight at 8:00pm ET / 7:00pm CT on FOX.