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World Series off to strong start


Building off the momentum from a Postseason that saw TV ratings increase for every round, Game 1 of the World Series delivered a significant audience on television and dominated the conversation on social media, topping all competition in both areas by a wide margin.

Game 1 drew 14.4 million viewers, up +18% over Game 1 in 2012 and ranking as the most watched World Series opener since 2010, despite the lopsided victory by the Red Sox. The game drew an 8.6 fast national rating according to Nielsen, leading FOX to an easy win in primetime and topping the second place network by +37% in the metered markets. Viewership peaked during the second inning with 16.9 million viewers before the Red Sox pulled away.

In Boston, the game drew a 39.7 rating, the highest mark for a Red Sox game since Game 7 of the 2008 ALCS. In St. Louis, the game drew a 36.0 rating, best for any Cardinals game since Game 6 of the 2012 NLCS. In both markets, the rating peaked early in the game before the score became lopsided.

The game was also the most talked about television program all day on Wednesday by a very wide margin. According to data from SocialGuide, the game drew 793,332 tweets from 359,992 authors, more than three times as many as the next most talked about show (+252%). Carlos Beltran was mentioned in more than 63,000 tweets, topping all players.

Game 2 of the World Series tonight begins at 8:00pm ET on FOX.

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