A passionate crowd in Pittsburgh last night - the largest ever in PNC Park history at 40,487 - got the 2013 MLB Postseason off to a thrilling start, and the excitement extended to those watching on TV and engaging on social media.
TBS' exclusive telecast of last night's NL Wild Card Game presented by Budweiser drew a 3.0 fast national rating and 4.6 million viewers, both +15% increases over last year's NL Wild Card Game. The game led TBS to a dominant win in prime time over all other cable competition, with a metered market rating +150% higher than the second place network. In Pittsburgh, the TBS telecast drew a 33.7 local rating, the highest for any MLB game ever on record in the market.
The game also dominated the conversation on social media, with 336,169 total tweets sent by 142,463 unique authors, by far the most-discussed program on TV throughout the entire day, according to data from SocialGuide. As the Pirates closed out the 6-2 victory, more than 70% of all tweets about anything on TV were about the game.
Just before last night's game, the Postseason got underway in New York City with a surprise performance by two-time Grammy nominated DJ/producer/songwriter Avicii at the MLB Fan Cave. An hour before the game began, Avicii performed before a packed house at the Fan Cave as part of the MLBFanCave.com Concert Series presented by Budweiser.
The action continues tonight with the third of an unprecedented three consecutive days of elimination games, as the Cleveland Indians host the Tampa Bay Rays in the AL Wild Card Game presented by Budweiser. Coverage on TBS will begin at 7:00pm ET, with the first pitch scheduled for 8:07pm.