Pitchers in Tuesday night's All-Star Game at Citi Field in New York will have the opportunity to author a memorable performance and contribute to a great cause, thanks to Head & Shoulders.
If a pitcher strikes out the side during the second inning of the Midsummer Classic, the official shampoo of Major League Baseball will make a $1 million donation to Reviving Baseball in Inner Cities (RBI). The RBI program is MLB's youth initiative that gives young people from urban and underserved communities the opportunity to play baseball and softball while also encouraging academic success.
The game's starting pitchers will be the Tigers' Max Scherzer and the Mets' Matt Harvey, who rank second and third in the Majors in strikeouts, respectively.
Head & Shoulders already has been recognizing strikeouts throughout the season, making a $1 donation to RBI for every whiff. That will continue for the rest of the regular season. Fans are encouraged to support the "Season of the Whiff" program by tweeting #whiff + [team Twitter handle] for every strikeout. The club that gets the most tweets each month will be awarded a $10,000 donation for their local RBI program.
In addition, Head & Shoulders "Mane Man," Angels pitcher C.J. Wilson, will be taking over the @HSforMen twitter account at the start of the All-Star Game. Any fan who tweets @MLB and @HSforMen with #whiff during the game will be entered automatically into an All-Star sweepstakes, through which a pair of tickets will be given away after every strikeout recorded. If there are 10 or more strikeouts in the game, one eligible winner will receive a pair of tickets to a game at the 2013 World Series.
Official rules can be found at MLB.com.