Homer Bailey threw the seventh and final no-hitter that matched a Major League Baseball record in 2012, and he just threw the first one in '13 on Tuesday. This time, it meant some free pizza for thousands of hungry fans.
As a result of the Reds right-hander's gem against San Francisco on Tuesday night at Great American Ball Park, the first 10,000 MLB.TV subscribers who visited MLB.com/Dominos starting at 3 p.m. ET on Wednesday were able to score a free Domino's two-topping medium handmade pan pizza.
How popular was the offer? Let's just say that baseball fans love their pizza.
Within the first 15 minutes, Domino's had already received 3,330 redemptions. At 3:45 p.m., there had been 7,500 redemptions, and there were 10,000 by 5 p.m.
"Great move by @dominos to give away free pizza following a no-hitter! @MLB @Reds #DomiNoNo Thanks Homer Bailey," tweeted @TheFakeCmags.
And here's some great news for those of you who missed out the first time: Because the odds say that not everyone who made a request will actually pick up a pie, Domino's still has a few extra codes available for your dining enjoyment. But you better act fast!
At the start of this season, Domino's and Major League Baseball Advanced Media announced the "DomiNoNo" offer to all subscribers of MLB.TV, the Internet's longest running and most prolific live video subscription service. The offer is good for the first two no-hitters of this season, so there will be one more chance in 2013.
The offer is for carryout only, and the code must be claimed and redeemed within five days starting at 3 p.m. ET the first business day following the no-hitter.
"The no-hitter is one of sports' greatest achievements," said Domino's spokesperson Chris Brandon. "Domino's is thrilled to reward baseball fans with free pizza the day after each of the first two no-hitters of the 2013 season."
Bailey capped the record-tying 2012 season of no-hitters, a year that included perfect games by Philip Humber, Matt Cain and Felix Hernandez. There was a no-hitter in every full month of the season with the exception of July, making the no-no a commonplace occurrence, and Bailey finished it off on Sept. 28.
"Pitchers just have to find that fortunate night, and there's got to be a couple of plays where the defense makes a great play," Bailey said after his 2012 gem. "Mix all of those things together, and you can have a very special night."
It was very special on Tuesday in Cincinnati, and that's a good thing for no-no watchers because it was starting to look like feast to famine in 2013.
The promotion is part of a larger media package between Domino's and MLBAM that will see the pizza company's ads featured on several MLBAM digital media properties. Mentions of the #dominono on twitter were up 9,450 percent Wednesday over the night before.
"Thank you #HomerBailey #Reds @mlbtv @MLB and @dominos for the free pizza #DomiNoNo. Delicious," tweeted @coled1981.