• The Cardinals have announced a pair of social media initiatives designed to promote voting for the All-Star Game. An Instagram-based promotion titled 'gram the ballot box will give fans the chance to have their photo on the Busch Stadium scoreboard in place of the player for whom they cast an All-Star vote. Fans can submit their photos by following the team on Instagram (@cardinals) and posting the photo with two hashtags -- #VoteSTL and the designated All-Star hashtag for a player.
The Cardinals will also retweet campaign videos that fans create using the Vine application. The hashtags #VoteSTL and #VinetheVote must be included when the Vine video is tweeted in order to be considered.
• The Cardinals will hold a Social Media Night at Busch Stadium on Tuesday. For $25, fans will get a ticket to sit in the left-field porch and will get access to a pregame question-and-answer session with Cardinals players who use social media. For more details on the Social Media Night events and/or to purchase tickets, go to cardinals.com/socialmedianight.
Jenifer Langosch is a reporter for MLB.com. Read her blog, By Gosh, It's Langosch, and follow her on Twitter @LangoschMLB. Chad Thornburg is an associate reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.