The St. Louis Cardinals have taken to social media to encourage fans to actively campaign to send their favorite Cardinals to the 2013 All-Star Game in New York.
"While the All-Star Game is a celebration of the best players in the game, All-Star campaigning is a chance to showcase who has the best and most passionate fans in the game, " said Ron Watermon, Director of Public Relations and Civic Affairs for the Cardinals. "We hope our fans channel their passion and creativity to champion All-Star balloting, celebrate our great players and most importantly have some fun along the way."
The Cardinals have launched an Instagram-based promotion called 'gram the ballot box that enables fans to have their photo shown on the Busch Stadium scoreboard when their favorite player comes to the plate. The Cardinals will use the fan's photo in place of the player to demonstrate that the fan went to bat for the player with their All-Star vote provided that the fan follows the team on Instagram (@cardinals) and the photo is posted with the appropriate hashtags (#VoteSTL and the designated All-Star campaign hashtag for their favorite Cardinals players on the All-Star ballot).
The campaign hashtags for each Cardinal on the 2013 All-Star ballot are #AllStarAllen for Allen Craig, #CarpenterSkills for Matt Carpenter, #FreesePlease for David Freese, #PickPete for Pete Kozma, #YadiYadiYadi for Yadier Molina, #SavedbytheBeltran for Carlos Beltran, #HollidayIn for Matt Holliday, and #SayJay for Jon Jay.
The Cardinals are also encouraging fans to take to twitter to post short campaign videos in support of their favorite players. Fans that participate in #VinetheVote, named for Twitter's free mobile video application, may have their creative work shared with the Cardinals (@cardinals) nearly 300,000 twitter followers. The Cardinals will re-tweet select fan videos posted to twitter, which may be created with the Vine app or any other application, so long as the fan follows the team on twitter and posts the video to twitter with the hashtags #VoteSTL and #VinetheVote. Fans can learn more about the campaign and vote up to 35 times at cardinals.com/vote. Online voting ends July 4, 2013, at 11:59 p.m. ET, while in-stadium voting at Busch Stadium continues through June 6th.