In conjunction with the 2009 All-Star Game here on July 14, the Cardinals announced on Wednesday that they will be building a youth baseball park at the Herbert Hoover Boys and Girls Club adjacent to the land where the old Sportsman Park stood for years.
It's part of a $2 million All-Star Legacy Fund that has been created to help inner-city kids in St. Louis experience baseball, as well as other valuable life aspects such as education, cultural awareness and mentoring.
"These community programs will allow everyone in our community a chance to experience the lasting effects of hosting the 2009 All-Star Game in St. Louis," said Cardinals chairman and CEO Bill DeWitt Jr. at a Wednesday afternoon news conference held in conjunction with the commencement of online All-Star voting.
The new baseball field, which will be completed by the July 14 game, will host games for the Cardinals' community relations group, Cardinals Care, as well as leagues from the Herbert Hoover club.
"Most of the time the kids have to travel from Herbert Hoover to another club or different area to play," said Cardinals Care vice president of community relations Mike Hall. "They've run into a lot of transportation problems. Now they have their own home field right by their building. It's going to be exciting."
In addition to the field at Herbert Hoover, money will go to renovations and upgrades to the Mathews-Dickey Ball-Field, which operates the "RBI presented by KPMG" program here.
More than $850,000 will go to scholarships unrelated to baseball, including the College Bound program, which helps prepare students for college. The Redbird Rookies program, the Cardinals' youth baseball program, will also award $5,000 scholarships for up to 10 of its participants to use for college.
Money will also go to a new elementary school scholarship that will support underprivileged students, kindergarten through sixth grade, at a local private school, City Academy.
And a new Healthy Kids Express program will fund a St. Louis Children's Hospital mobile van that will help bring better health care to children in the St. Louis area. Children ages 18 and under will be able to receive medical screenings, immunizations and vision, hearing, physical and dental examinations free of charge.
As part of the community initiative, more than $5 million, including the $2 million in St. Louis, will be donated to charities across the country. The Going Beyond project will be the biggest and most extensive in Major League Baseball All-Star history.
"We're going to celebrate what the Cardinals and the other 29 Major League franchises do around their communities, day in and day out, throughout the United States and Canada," said Tim Brosman, executive vice president of business with Major League Baseball. "Over the last decade or so, Major League Baseball really has focused on its charitable and community efforts and we've built a very strong schedule around the All-Star Week events.
"We are going to bring charitable and community celebration to a new level."
Events include a concert under the famed Gateway Arch that Major League Baseball hopes will have an attendance of at least 60,000. All proceeds from the concert will be donated to charity, as will proceeds from the Gatorade All-Star Workout Day that will feature the State Farm Home Run Derby.
In addition, Major League Baseball has teamed with People magazine on an "All-Stars Among Us" campaign that will honor 30 individuals, one representing each Major League club, who have helped make a difference in his or her community.
It all makes for one special summer, and years beyond, in St. Louis.
"We're going to celebrate all of the great baseball players, that goes without saying," Brosman said. "But we're going to celebrate the All-Stars in our communities in a way that we're not sure they've been celebrated before."
B.J. Rains is an associate reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.