Sugarman, who joined the Cubs in 2010, oversees the organization's strategic planning and corporate development functions. During his time in Chicago, he has increased the use of analytics in organizational decision making, and recently played a big role in the Cubs' and Ricketts family's partnership with Starwood Hotels and Resorts.
"Alex pushes our boundaries in strategic development, and has earned the respect of everyone in the Cubs organization," Cubs president of business operations Crane Kenney said in a club release. "Our goal is to challenge traditional thinking in our business, and Alex is a lead contributor whose work ethic, intellectual rigor, collaboration and humility set an example for others in the organization."
Faulkner, meanwhile, will oversee the organization's corporate partnerships along with ticket sales and service. His role was expanded after the departures of Wally Hayward, former executive vice president, and chief sales and marketing officer, and Samantha Coghill, the former managing director of corporate partnerships. They left during the creation of W Partners, which will report to Faulkner and support the sales and service of the Cubs' corporate partners.
Faulkner also joined the Cubs in 2010, as the vice president of ticket sales and service, and went about reorganizing the ticket office with a focus on customer service. He began developing proprietary market analytics to influence pricing decisions, and oversaw the introduction of dynamic pricing last year, when the Cubs established their largest season-ticket holder base in franchise history.
"Colin has established himself as an innovative leader with a track record of providing exceptional customer service," Kenney said. "In a very short period of time, he has become an important contributor in our cultural evolution under the Ricketts family ownership."
Adam Berry is a reporter for MLB.com. Follow him on Twitter at @adamdberry. This story was not subject to the approval of Major League Baseball or its clubs.