Red Sox and Lester announce NVRQT Day to raise awareness for pediatric cancer

The Boston Red Sox and pitcher Jon Lester announced that Jon’s NVRQT cancer research fundraising campaign will be celebrated at Fenway on July 16th during the game against the Chicago White Sox. Upon reaching the five year cancer-free benchmark , Jon launched NVRQT with the Pediatric Cancer Research Foundation in May. Short for ‘never quit’, the rally cry NVRQT is the voice to support kids in their battle against pediatric cancer and the researchers working endlessly to find a cure.

“After 5 years of being cancer free, my Dad was diagnosed with lymphoma. Shortly after my son Hudson was born it really hit Farrah and me that kid’s cancer research would be our mission,” said Jon Lester. “When I look at Hudson, I can’t think about him having to bear some of the pain that I went through, yet there are kids every day that are battling this disease and having to go through incredibly tough treatments. We want to attack the problem by supporting research through PCRF.”

“In just two months the out-pouring of support for Jon shows he is a great role model. His ‘never quit’ attitude and strength in the face of adversity are huge motivators for kids and families dealing with cancer. We hope to make a big contribution to the community through the NVRQT message and big money to the PCRF supported research.” Rob Quish, PCRF board member.
With 1 in 330 kids diagnosed with cancer before 20 yrs old, every community in America is touched by kid’s cancer. NVRQT and the NVRQT baseballs are a way for communities to hold tribute games or sign a ball and give a personalized, inspired message to a kid fighting cancer. Working as a fundraising arm for PCRF, proceeds from NVRQT and the baseballs will go directly to support research for children’s cancer.

Fans on NVRQT Day (July 16th) will see a tribute to Jon and NVRQT during the pre-game including the viewing of Jon’s PSA (http://www.youtube.com/user/NVRQTforPCRF?feature=watch), the first pitch by a Boston hospital cancer patient and the chance to get NVRQT gear with donations. The center piece of which is the all-white NVRQT baseball. Fans will be able to enter to win a Jon Lester signed ball and make donations to receive their own. Fans at home can also get the NVRQT ball, or send one to a cancer patient at www.facebook.com/NVRQT.

About NVRQT
NVRQT is the rally cry, cause and mantra in the fight against pediatric cancer. This fundraising arm of the PCRF is on a mission to raise awareness and funding for the research that is being conducted to find a cure for children’s cancer. PCRF created NVRQT with Jon Lester by creating a campaign focused on his fight against cancer. For more information and to donate to NVRQT, log on to www.facebook.com/NVRQT.

About PCRF
The Pediatric Cancer Research Foundation (PCRF), is an independent, non-profit organization, wholly dedicated to supporting the highest quality pediatric cancer research. Established in 1982, our founders - parents, doctors, friends, and community leaders had a common vision “To bring hope and lifesaving treatments to children battling cancer, and improve the care, quality of life, and survival rate of children with malignant diseases.” Since 1982 we have raised almost $30 million dollars in support of laboratory research that translates into immediate treatment for children with cancer. More information is available at www.PCRF-kids.org.

Contacts
Rob Quish
Rob.quish@jwt.com
(917) 612-6350