Now Commenting On:

{"content":["all-star_game" ] }

All-Star Game gets TV, social media boost

All-Star Game gets TV, social media boost

All-Star Game gets TV, social media boost
The National League scored early and often in blowing out the American League, 8-0, in Tuesday night's 83rd MLB All-Star Game, but that didn't prevent the FOX telecast from seeing a ratings increase.

The game drew an 8.1 metered market rating, according to data from Neilsen, besting the 7.9 from last year's game. That allowed FOX to beat its closest competitor by 47 percent in the night's prime time ratings.

Although Kansas City hosted the game, it finished second among all markets with a rating of 18.7. On the other side of Missouri, St. Louis pulled in a national-best 20.5. Detroit was third at 16.1

Detroit, with an increase of 50 percent, also saw the biggest ratings boost over last year's game in Phoenix, followed by Washington, Los Angeles and Dallas.

The game also was a social media success, generating 807,603 total public Twitter and Facebook comments, an increase of 257 percent compared with last year, based on data from Bluefin Labs.

Andrew Simon is a contributor to MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.

{"content":["all-star_game" ] }
{"content":["all-star_game" ] }
Boys and Girls Club of America

©2014 MLBAM, LP. All rights reserved.

The following are trademarks or service marks of Major League Baseball entities and may be used only with permission of Major League Baseball Properties, Inc. or the relevant Major League Baseball entity: Major League, Major League Baseball, MLB, the silhouetted batter logo, World Series, National League, American League, Division Series, League Championship Series, All-Star Game, and the names, nicknames, logos, uniform designs, color combinations, and slogans designating the Major League Baseball clubs and entities, and their respective mascots, events and exhibitions. Use of the Website signifies your agreement to the Terms of Use and Privacy Policy (updated May 24, 2013).

View MLB.com in English | En Español