On the field, the 2011 World Series produced a 19-percent increase in television ratings from the previous Fall Classic. Off the field, MLB turned in its ninth straight year of record revenues, bringing in more than $7 billion during the fifth-best-attended season in its history.
The introduction of the MLB Fan Cave in 2011 also contributed to the award-winning year. The Fan Cave itself was recognized at the ceremony as the Best in Sports Event and Experiential Marketing.
Now in its second season, the Fan Cave has hosted more than 220 celebrities, 90 current big leaguers, two dozen concerts and has generated more than 400 videos to circulate on social media sites.
Last year, the National Hockey League took home the hardware for Sports League of the Year.