"The marketing department has done a really great job keeping the promotions interesting; it's a really tough job to stay fresh and stay new," Bruce said. "There are always shirts and backpacks and stuff like that. This is something that is useful, too.
"They were thinking outside of the box -- actually, outside the bowl -- with this one," Bruce joked.
Bruce said he's looking forward to eating his favorite cereals out of his new bowl.
"I love Special K with berries. And if I really want to be bad, I'll go with Fruit Loops, or Cap'n Crunch. It's like eating sugar cubes, though," Bruce lamented.
Will Bruce munch on some VottO's, the recently released Cheerio-like cereal featuring his teammate?
"I don't know -- Joey's got to earn his way into my cereal bowl!"
"I probably will," Bruce continued. "It's funny: It's a perfect match -- he's got the cereal, I've got the bowl. It's a cool giveaway."
The right fielder also had something to say to kids who will be eating their breakfast from his bowl.
"I appreciate that they came to the game, and thanks for being a fan. And maybe one day they will have their own [picture on a] cereal bowl," Bruce said.
Meggie Zahneis, winner of the 2011 Breaking Barriers essay contest, earned the job of youth correspondent for MLB.com in the fall of '11. This story was not subject to the approval of Major League Baseball or its clubs.