The St. Louis Cardinals announced that they have signed a three-year partnership with First National Bank of St. Louis. The partnership positions First National as the Hometown Bank of the St. Louis Cardinals and will enable the Bank to offer Cardinals Checking to the St. Louis metropolitan community. The partnership extends through the parent holding company, Central Bancompany, to participating affiliates and the communities they serve including Jefferson City, Columbia, Springfield and surrounding cities in Missouri, Tulsa in Oklahoma, and O’Fallon, Millstadt, and Columbia, in Illinois.
“We are pleased to partner with First National Bank,” said Dan Farrell, Senior Vice President of Sales and Marketing for the St. Louis Cardinals. “We are excited to work with a local institution that has been serving our community for over a hundred years.”
“This is a great opportunity to partner with a world class organization,” said Rick Bagy, President of First National Bank of St. Louis. “Not only the players they put on the field, but the office and staff behind the players shows that this is a class organization and one we are proud to be associated with.”
The sponsorship program will also include incentives to customers who open a Cardinals Checking account including specially designed Cardinals checks, a checkbook cover, and a Cardinals Debit MasterCard® card. New customers opening Cardinals checking will also get two free tickets to a game. Using the bank’s debit card will get bank customers 10% discounts on Cardinals merchandise at the Team Store and on Cardinals tickets purchased online or at the Stadium.
“This is a real opportunity to build presence in a highly competitive market”, says David Dilthey, Vice President and Director of Marketing for First National Bank. “First National has served the St. Louis community for 110 years primarily as a commercial bank. This program will significantly increase the awareness of the Bank among households and individual consumers and build our presence outside of the commercial banking environment.”
“The Cardinals program is a continuation of our approach of being involved in the communities we serve. It reflects our strong roots and our ongoing commitment to the to the St. Louis community” said Bagy.
First National Bank of St. Louis is committed to being the leading financial service provider in Missouri and Illinois by providing its customers with quality financial solutions and exceptional customer service. With 15 area locations, the bank is owned by Central Bancompany, a $9 Billion holding company with 13 full service community banks in Missouri, Kansas, Illinois and Oklahoma.