Sampler Stores named official off-site retailer of the Royals

KANSAS CITY, MO (March 28, 2012) – The Kansas City Royals announced today a partnership making Sampler Stores the “Official Off-Site Retailer of the Royals.”  Sampler Stores include all Kansas Sampler and Rally House store locations.

The Rally House locations at Independence Center and on the Country Club Plaza, along with the Kansas Sampler store in Lenexa, Kan., will each be branded as a “Royals Team Clubhouse” with its own Royals-branded entrance and Royals-themed area of the store.

“The Royals are excited to work with a great local retailer like the Sampler Stores,” said Michael Bucek, Royals Vice President-Marketing & Business Development. “This partnership gives Royals fans a new avenue to purchase the latest Royals apparel and merchandise with locations throughout the metro and region.”

As part of the partnership, the Team Clubhouse locations will serve as a platform for Royals community events throughout the year.  In recent months, Sampler Stores have hosted Ryan Lefebvre’s Gloves for Kids fundraiser and Royals Caravan promotional stops.

In addition, Sampler Stores will also have an in-stadium and radio presence with the club, including a Mystery Gift Card Giveaway Night on Friday, July 13, when the Royals host the Chicago White Sox at 7:10 p.m.  The first 5,000 fans will receive a Rally House gift card worth a minimum of $5.  One lucky fan will receive a $1,000 gift card.  In addition, the Sampler Stores will be involved with promotion of the club’s University Nights series.

"We are excited to partner with the Royals to bring Royals fans the best product assortment and service in the industry," said Aaron Liebert, CEO of Rally House and Kansas Sampler.  “We are very proud to be aligned with the Royals, especially with the All-Star Game this year.  We believe that it truly is ‘Our Time’ for the Kansas City Royals.”

Kansas Sampler and Rally House is a local, family-owned business with Kansas City metro locations in Lenexa, Mission, Leawood and Olathe, Kan., and Independence and Kansas City, Mo.  Additional stores are located in Lawrence, Topeka and Wichita, Kan., and the Dallas Metroplex.

For additional information, members of the media may contact the Royals Publicity Department at (816) 921-8000.