MLB.TV has delivered more than a half-billion live video streams of Major League Baseball games over just the past two years, and Tuesday's news means the first sports league to stream its full regular-season schedule has become the first to do so over all available supporting devices.
In addition, MLB.TV Premium subscribers get the award-winning MLB.com At Bat 12 mobile application for free on iPhone, iPad and Android.
"The launch of MLB.TV on Xbox 360 is an exciting development for baseball fans and symbolic of our commitment to deliver live games through Internet-connected distribution points," said Kenny Gersh, MLBAM senior vice president of business development. "Combining the technology powers of MLB.TV and Xbox will give fans even more options for watching live baseball games in high definition."
"The future of sports entertainment will be more personal, interactive, and engaging," said Yusuf Mehdi, Xbox chief marketing officer. "With unique features like a split-screen mode that lets you watch two games at once, and voice control on Xbox 360 that lets you pause, rewind or fast forward with the sound of your voice, the MLB.TV app for Xbox is a giant leap into the future."
Xbox LIVE Gold Membership is $59.99 for 12 months and is required for streaming live MLB.TV games that way. MLB.TV Premium is $124.99 per year or $24.99 per month.
With MLB.TV on Xbox 360, subscribers can enjoy a dynamic live viewing experience for every out-of-market regular-season game. Among the features available at launch include:
Live games, recaps and archived games: Watch every live regular-season out-of-market game, or catch it later from the game archives, which will include 2011 games as well as those from this season. Short-form game recaps, a complete review of the game in less than five minutes, also are available to all Xbox LIVE Gold Members, as well as a free Game of the Day.
My Teams: Designate favorite teams and put them front and center, making the live games, archives and recaps for selected favorite teams appear front and center for immediate access.
Every game in HD: MLB.TV streams every game in HD, and most games give every fan the option of the home or away feed.
Mini Guide: The Mini Guide gives fans a quick preview of all of the day's games right at the bottom of the screen, and makes it easier than ever to switch between games.
Split Screen: Allows fans to watch two games at once. Watch live games on both screens or a live game on one while you catch up with a game recap or archived game on the other. Both screens can be controlled independently, pausing and rewinding each separately.
Gesture Control and Voice Control with Kinect for Xbox 360: Focus on the action instead of looking for the remote. Navigate through the Content Guide, skip to the next inning, or play, pause and rewind a play ... all with the wave of a hand or the sound of a voice with Kinect.
This is the 10th-anniversary season of MLB.TV, a technology that broke ground when MLB became the first sports league to stream live video broadcasts of its regular schedule, starting with a Rangers-Yankees pilot stream in August 2002. The technology has improved in numerous ways every year in terms of quality and availability, now including the massive Xbox 360 audience. It is now included in the full listing of supporting devices for MLB.TV.
"I'm a diehard Tigers fan, and since moving out of state several years ago, MLB.TV has allowed me to keep up with the games," said Dan Nesbitt of Pittsburgh. "I travel quite a bit, all over the country, and with my mobile devices, I'm able to access that account anywhere, which is absolutely the most valuable thing about MLB.TV, and worth every penny of the subscription."