PHOENIX, Ariz. – The Oakland Athletics and their advertising agency, Hub Strategy of San Francisco, are launching the third season of their award-winning marketing campaign, "Green Collar Baseball," a fully-integrated program featuring television and radio commercials, print, outdoor and digital advertisements.
The 2012 television advertising campaign highlights the hard work that embodies the young A’s team and illustrates how the organization welcomes an innovative and unconventional approach in order to win. The team's marketing slogan, "Green Collar Baseball," will be integrated throughout the A's marketing and advertising campaign again this season.
“We are thrilled to offer our fans a connection to our players and our organization through the lens of Green Collar Baseball,” commented Jim Leahey, A’s Vice President of Sales and Marketing. “We have so many great personalities on our team, past and present, and the organization welcomes unconventionality. Our fans will see that A’s players go the extra mile to excel.”
“We’re excited to keep the Green Collar Baseball campaign going, and have mixed it up a little this year with a new look and some new players and coaches,” said DJ O’Neill, founder/CEO of Hub Strategy. “These guys are obviously talented ball players and coaches – but they’re also pretty good actors, too, and it’s fun to work with them.”
The "Green Collar Baseball" campaign will feature the following unique television commercials:
Shake Weight: Switch hitters Coco Crisp, Jemile Weeks and Cliff Pennington practice everything to get it just right (and left).
Chemistry: Brandon McCarthy and Kurt Suzuki illustrate their commitment to maintaining that special chemistry.
Tattoo ‘Stache: Dallas Braden pays homage to A’s Legend Rollie Fingers, in a not too subtle way, in honor of Finger’s bobblehead day scheduled for April 21.
Cannon Arm: Pennington shows that he can throw out just about anyone with his cannon of an arm.
Head Start: Weeks gets a good jump on everything he does.
Camped Out: Crisp loves getting close to fans, but maybe not this close.
Competitive by Nature: Braden and McCarthy extend their competitiveness beyond pitching.
Segway: Suzuki and Weeks transport themselves back to the 1950s to prepare for the Oakland Oaks “Turn Back the Clock” game, wondering if things have changed at all.
The A’s 2011 advertising campaign won Best Television and Best Social Media at the 2012 National Sports Forum ADchievement Awards, the most recognized advertising competition in the sports industry. The campaign also won third-place in the Overall Award of Excellence competition. This marks the second straight year that the A’s and Hub Strategy have won national acclaim at the NSF awards ceremony.
Hub Strategy (Hub), a full-service creative agency, will develop all radio, television, digital, print and outdoor advertising for the A’s for a third straight season.
Tickets for A’s home games can be purchased at all usual ticket outlets, including the O.co Coliseum Box Office, online at www.oaklandathletics.com/tickets, or over the phone by calling 877-493-BALL (2255). Season, group (including all fundraising options) and suite tickets can be purchased by calling 510-638-GoA’s (4627).