Beginning March 9, the Twins will apply demand-based pricing to all seating sections of Target Field for the 2012 season. Demand-based pricing, which prices tickets according to fan demand, is a practice that is becoming standard across sports and entertainment industries. The system, which was implemented within two seating categories at Target Field in 2011, applies only to single-game ticket sales and does not affect Season Ticket Holder pricing.
The Twins implemented demand-based pricing during the 2011 season to more accurately price single-game tickets and to provide fans with more price options. In 2012, expanding our demand-based pricing will allow the Twins to adjust all ticket prices (except in the Our Family Section) upward or downward on a daily basis based on real-time market conditions such as team performance, pitching matchups and the weather.
The Twins will utilize Digonex’s Sports and Entertainment Analytical Ticketing System (SEATS™), a robust and proven dynamic pricing system that optimizes prices based upon a number of factors, to provide greater value to fans, maximize ticket sales, and mitigate the impact of ticket scalpers.
Single-game, group and season tickets for the 2012 season at Target Field are on sale now at www.twinsbaseball.com, by calling 612-33-TWINS (612-338-9467) or 800-33-TWINS (800-338-9467), or in-person at the Target Field Ticket Office.