Coors Light new official beer of the Seattle Mariners
The Seattle Mariners and Coors Light today announced a new three-year sponsorship agreement to make The World's Most Refreshing Beer the "official beer" of the team. Per Mariners policy, financial terms of the deal will not be released.
"The Mariners are very happy to welcome Coors Light as our newest corporate partner. We are looking forward to the opportunities this new relationship brings both inside and outside Safeco Field," said Bob Aylward, Seattle Mariners Executive Vice President of Business Operations.
Joe Gleason, MillerCoors sales GM for Washington and Alaska, said the opportunity to form an alliance with the Mariners was especially appealing because of the response from the brewer's local distributors.
"The Mariners are building a great foundation of exciting young players and they have one of the most beautiful ballparks in the country," said Gleason. "That's why MillerCoors and our distributor partners are so excited about the opportunity to build a deep relationship with the Mariners and the team's legal-drinking-age fans."
As part of the sponsorship The Rail Bar in The 'Pen, presented by ROOT SPORTS™, will be rebranded the Coors Light Rail Bar and Coors Light will be the exclusive presenting sponsor of the ROOT SPORTS Mariners pregame program that originates from The 'Pen before every Mariners home game.
As the Mariners official beer, Coors Light will be celebrating the Mariners 35th Anniversary this summer with a series of pint glasses that will feature the likenesses of Mariners legends Jay Buhner, Edgar Martinez and Ken Griffey Jr. The glasses will be used in select pubs, bars and restaurants throughout the Pacific Northwest for a limited time.
Other elements of the agreement include prominent placement of the Coors Light brand on the Safeco Field main center field scoreboard as well as on rotating home plate signage and LED ribbon boards. There will also be Videoboard features and displays on the in-park TV system known as Venue Vision. Coors Light will also have the rights to use Mariners marks in retail campaigns throughout Washington, Oregon, Idaho, Alaska and Montana, access to promotional player appearances and tie-ins and enhancement of various special events at Safeco Field during Mariners games throughout the season.