Legends Entertainment District announces partnership with Gila River Casinos

PHOENIX – The Legends Entertainment District, a first-of-its-kind joint venture between the Arizona Diamondbacks and Phoenix Suns, announced today a new multi-year partnership with Gila River Casinos. The announcement was made by Legends Entertainment District General Manager Judd Norris.

“We are honored to have the Gila River Casinos joining us as a featured partner in the Legends Entertainment District,” said Norris. “Gila River has enjoyed a longstanding successful partnership with the Arizona Diamondbacks and it is exciting that they have now chosen to expand this relationship to include the newly formed Legends Entertainment District.”

Gila River Casinos will be featured in the highest point of signage in the Legends Entertainment District, located on the northwest corner of Chase Field. The illuminated window graphic display will measure 57 feet tall by 27 feet wide.

“Gila River Casinos looks forward to the opportunity to be featured as a premier partner of the all new Legends District.  We are confident that expanding our current relationship with the Arizona Diamondbacks to include the Legends District will contribute to the long term success of all partners involved,” said Kenneth Manuel, President of the Board of Directors for Gila River Casinos.

Gila River Casinos joins a growing list of partners for the Legends Entertainment District, including APS, Panasonic, Anheuser-Busch, Chevrolet, Fox Sports Arizona, Fry’s Food Stores, Cox Communications, FIAT and the Arizona Rattlers, among others.

The Legends Entertainment District offers customized, larger than life out of home opportunities that run 18 hours a day, 365 days a year. The project was designed to encompass landmark downtown facilities, extending from 1st Avenue to 7th Street and Washington to Jackson Street.

In addition to the corporate partnership signage, the Legends Entertainment District provides digital informational programming in the form of LED news tickers and other relevant content that can change on a moment’s notice.

Nearly two billion individual LED lights are used to illuminate the Legends Entertainment District, which includes 13 screens for a total of 6,819 square feet of LED and over 50,000 square feet of static signage. The fiber optic cable laid end to end is 228 miles in length, which is equal to the distance driving from Phoenix to the Grand Canyon. The Legends Entertainment District includes nearly 100,000 pounds (50 tons) of steel and more than 140,000 feet of electrical wire.

Downtown Phoenix attracts more than eight million visitors annually at over 700 events, while 57,000 office workers are based out of the area.