The Arizona Rattlers will run informational messaging on the Legends Digital LED Network. The team will also receive an illuminated wall mural on the historic Luhrs Building, located between 1st Avenue and Central on Jefferson Street, measuring 14 feet wide by 69 feet tall. This unique location within the Legends Entertainment District is the only of its kind.
The Luhrs Building is a historic ten-story building located at 11 West Jefferson in downtown Phoenix,
Arizona. It was built at a cost of $553,000 USD by local businessman George Luhrs and opened on April 1,1924. The Luhrs block also appeared in the background of a scene from the 1960 film Psycho in which the character Marion Crane (played by Janet Leigh) crossed the street with the deposit she was supposed to make for her boss.
The Arizona Rattlers join a growing list of partners for the Legends Entertainment District, including APS, Panasonic, Anheuser-Busch, Chevrolet, Fox Sports Arizona, Fry’s Food Stores, Cox Communications and FIAT, among others. Most recently, Gila River Casinos has turned its efforts to the downtown area through a partnership with Legends Entertainment District.
The Legends Entertainment District offers customized, larger than life out of home opportunities that run 18 hours a day, 365 days a year. The project was designed to encompass landmark downtown facilities, extending from 1st Avenue to 7th Street and Washington to Jackson Street.
In addition to the corporate partnership signage, the Legends Entertainment District provides digital informational programming in the form of LED news tickers and other relevant content that can change on a moment’s notice.
Nearly two billion individual LED lights are used to illuminate the Legends Entertainment District, which includes 13 screens for a total of 6,819 square feet of LED and over 50,000 square feet of static signage. The fiber optic cable laid end to end is 228 miles in length, which is equal to the distance driving from Phoenix to the Grand Canyon. The Legends Entertainment District includes nearly 100,000 pounds (50 tons) of steel and more than 140,000 feet of electrical wire.
Downtown Phoenix attracts more than eight million visitors annually at over 700 events, while 57,000 office workers are based out of the area.
The Arizona Rattlers are part of the Arena Football League (AFL) and compete in the Western Division of the National Conference. Since the team's establishment in 1992, the Rattlers have won six division titles and have played in five ArenaBowl Championship games, winning championships in 1994 and 1997.