Detroit Tigers contract with Daktronics for HD video upgrade to Comerica Park

DETROIT – Daktronics Inc. (Nasdaq-DAKT) of Brookings S.D. announced today that the Detroit Tigers have selected the company to design, manufacture and install a high-definition video upgrade to Comerica Park. Scheduled to be complete prior to Opening Day 2012, the integrated system will feature one of the largest LED video displays in Major League Baseball and all of sports.

“Every year there are discussions with ownership to assess how to upgrade the ballpark and enhance the fan experience,” said Duane McLean, Tigers Executive Vice President, Business Operations. “The goal is to provide the best in-park atmosphere possible for the fans. The new HD video board and system integration is a significant upgrade to Comerica Park.”

Incorporated into the existing left field structure, Daktronics will install a new state-of-the-art light emitting diode (LED) video display. Measuring approximately 48 feet high by 127 feet wide, the video display will utilize the latest in LED technology offering excellent clarity and contrast of video images. This technology and its control system allow for complete flexibility in programming. The video board can operate as a single giant display or be divided into multiple zones (windows) to show a wide variety of statistics, information, graphics, animation and live and recorded video.

An additional 5 foot high by nearly 100 foot wide LED display will be positioned below the main video display to be used primarily for pitcher statistics.

Above the main video board, the most unique feature of the new system will be the Tigers script identification lettering populated with Daktronics freeform element product line. The puck-shaped elements will provide an architectural application that will integrate seamlessly with other LED displays.

Along the first and third baselines at Comerica Park, Daktronics will provide its popular ribbon board displays mounted to the fascia. Each display will provide 75 feet of LED technology capable of showing game information, real-time team and player statistics, animation and cropped video clips to raise the crowd’s interest and enthusiasm level. These displays can also be used in a variety of creative ways to recognize and activate sponsors.

The Tigers will take advantage of Daktronics industry-leading data integration capabilities to instantly present up-to-the-minute scores, statistics, news and information.

Daktronics will also provide creative digital content from opening animations and crowd prompts to player bios and sponsor animations. Daktronics Creative Services specializes in producing digital content in high-definition for LED and LCD displays as well as LED displays with non-traditional aspect ratios used in stadiums and arenas across the country.

Also included in the upgrade project is Daktronics new Show Control system. The company’s LED video processing system is touted as the best in the industry, processing and scaling live and recorded video signal to vivid digital imagery on large LED displays. The Show Control system is one of the latest developments from Daktronics, providing a power combination of control software, data integration, and playback hardware. For more on Show Control, visit www.daktronics.com/show.

Daktronics has scoring and display equipment at 26 of 30 Major League Baseball facilities, and will have integrated super systems (video and scoring) at 22 of 30 MLB ballparks including the New Marlins Ballpark in 2012.

“Daktronics is proud to provide the Detroit Tigers with this innovative state-of-the-art solution to Comerica Park beginning in the 2012 season,” said Will Ellerbruch, Daktronics Regional Sales Manager. “The new video screen will be over 6,000 square feet and along with the addition of full programmable LED digital letters on top of the structure, this will make for an experience second to none. We are also excited to provide our show control operating system to run the new integrated system along with other ballpark amenities including televisions, the water fountain feature and strobe lights.”