“We are proud to partner with the Dodgers as the presenting sponsor of Dodger Stadium’s 50th Anniversary,” said State Farm Senior Vice President Tom Conley. “As one of the oldest ball parks still in use, Dodger Stadium, like State Farm, has a longstanding tradition of being there in the community. It is a crown jewel of Major League Baseball, and a treasured Southern California landmark. We are pleased to be a part of the season-long celebration of this milestone anniversary.”
This year marks the 50th year of the establishment of Dodger Stadium, an indelible Los Angeles landmark that greatly impacted the fabric of the city of Los Angeles, solidified the Dodger franchise in Southern California and offset decades of great moments and memories for countless Los Angeles families. State Farm will have the opportunity to present this year’s celebration of Dodger Stadium’s rich history.
“The 50th anniversary of Dodger Stadium is a rare historical benchmark that we are extremely excited to celebrate with our fans,” said Dodgers Chief Revenue Office Michael Young. “State Farm, a brand that embraces community and family, is the perfect partner in presenting this season-long event that pays tribute to one of the most iconic and beloved ballparks in all of sports.”
As the presenting sponsor, State Farm will receive exclusivity on all 50th Anniversary initiatives at Dodger Stadium that includes substantial exposure in the Dodgers’ 2012 media campaign featuring radio spots on KLAC, the new radio home of the Dodgers, Spanish-language radio spots on Univision Radio’s KTNQ, television ads, print ads and branded outdoor billboards throughout the city.
As the presenting sponsor, State Farm will also receive unprecedented exposure via new permanent signage both inside and outside of Dodger Stadium to include branded walls, player murals, branded pillars on most levels of the stadium and inclusion in collectible ticket stock that is issued to Dodger Season Ticket holders. Additionally, State Farms’ sponsorship of Dodger Stadium’s 50th Anniversary, will include in-stadium DodgerVision features visible during all home games, branded promotional items and title sponsorship of the anniversary’s marquee celebrations.
Complete details on Dodger Stadium’s 50th Anniversary will be included in a forthcoming announcement.
About State Farm
State Farm and its’ affiliates are the largest provider of car insurance in the U.S. and is a leading insurer in Canada. In addition to providing auto insurance quotes, their 17,800 agents and more than 65,000 employees serve 81 million policies and accounts – more than 79 million auto, home, life and health policies in the United States and Canada, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 37 on the Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com or in Canada http://www.statefarm.ca.