MILWAUKEE – The Milwaukee Brewers have been selected as the recipient of the 2012 National Sports Forum ADchievement Overall Award of Excellence. The announcement was made during the NSF awards ceremony, which is currently being held in Oklahoma City, Oklahoma (January 30 – February 1).
The Brewers internal creative team, along with 2-Story Creative, the Club's agency located in Milwaukee, strategized and developed the campaigns and collateral pieces that were recognized with this award.
The National Sports Forum is the largest annual cross gathering of the top sports marketing, sales, promotions and event entertainment executives from throughout the broad spectrum of teams and leagues, (i.e. NFL, MLB, NBA, NHL, Minor Leagues, Racing, Colleges, etc.), in North America.
In addition to the NSF ADchievement Overall Award of Excellence, the Brewers were chosen as finalists in five advertising categories, including twice in the Alternative Media category. These categories included the following: Social/Mobile, Out-of-Home, Print, Sales Collateral, and Alternative Media.
Finalists and winners in each category were determined by an independent group of advertising experts who also determined the finalists for the NSF ADchievement Overall Award of Excellence winner through a quantitative scale. Finalists for this year’s Overall Award of Excellence included the Greenville Drive, Houston Texans, Maple Leaf Sports & Entertainment, Milwaukee Brewers, Oakland Athletics and Tampa Bay Lightning.
In 2011, the Brewers received the National Sports Forum’s SAMMY Award (Sales, Advertising, Marketing or Management Idea of the Year) for the “Missing You” campaign, which focused on Season Seat Holder renewals.