The Pittsburgh Pirates and Budweiser today announced a multi-year sponsorship renewal that will enhance Budweiser's relationship with the ballclub. As part of the partnership, the Pirates will debut the Budweiser Bowtie Bar – an expansive bar and lounge area open to all ticket holders on a daily basis – on Opening Day, Thursday, April 5, 2012.
Named after Budweiser’s iconic “bowtie” logo, the Budweiser Bowtie Bar represents a partnership of the Pirates, Budweiser and ARAMARK to create an exciting game-day destination that will be open to all fans. Features of the Budweiser Bowtie Bar include:
An expansive “U” shaped bar which will become a focal point in the right field corner
Ability to purchase select food items from within the Bowtie Bar footprint
An open floor plan overlooking right field, as well as the Allegheny River and Downtown Pittsburgh cityscape
Seven flat screen HD televisions to ensure fans don’t miss any of the game action
Expanded cover patio space with rear glass wall to protect fans from weather
Option to rent a portion of the space to host a private group outing of 50 or more people with hospitality included on game days and non-game days
All fans in the ballpark will be able to access the Bowtie Bar from the main concourse at the top of Section 101.
“It is important that Pittsburgh remains home to the ‘Best Ballpark in America,’ therefore we are constantly looking for ways to update and improve PNC Park,” said Pirates President Frank Coonelly. “We are extremely proud to partner with Budweiser and ARAMARK to bring our fans what is sure to become the new hot spot within PNC Park.”
“Partnering with the Pirates has been a natural fit for the Budweiser brand, and we’re excited to see the relationship continue,” said Rich Gutierrez, group director, local media buying, Anheuser-Busch. “We also have the opportunity to connect with adult fans in unique ways, including the introduction of the Budweiser Bowtie Bar.”
Media requesting additional information can contact Pirates Senior Director of Communications Brian Warecki at (412) 325-4739 or firstname.lastname@example.org.