Pirates introduce dynamic ticket pricing for 2012 season

The Pittsburgh Pirates today announced the team will introduce dynamic ticket pricing for Bleacher General Admission seating at PNC Park for the upcoming 2012 season. In partnership with Qcue, the leading provider of demandbased pricing software for live entertainment events, the Pirates will use Qcue’s software analytics to set and adjust ticket prices in real-time based on actual demand for each game.

Tickets for the approximately 1,400 Bleacher GA seats will be put on sale 10 days prior to each home game. The initial price will then be adjusted, both lower and higher, based on demand for the game.

As an example, the new dynamically priced Bleacher General Admission seats for Opening Day, April 5 against the Philadelphia Phillies will go on sale on March 26, while the Saturday, April 7 game of that same series will go on sale Wednesday, March 28. Thus, Bleacher General Admission seats will not be available for sale as part of the general public ticket on-sale this Saturday, December 17 at 10am.

“Dynamic pricing systems have long set the prices of airline tickets, hotel rooms and other products and services,” said Pirates President Frank Coonelly.

Dynamic pricing is now being used by more than one-third of Major League Baseball teams including the San Francisco Giants, St. Louis Cardinals, New York Mets, Oakland A’s, Seattle Mariners and Chicago White Sox. Numerous NBA and NHL teams also utilize on similar demand-based pricing models.

“Our 1,400 Bleacher GA seats provide an excellent area to test dynamic pricing in PNC Park because these seats provide an intimate connection to the game but are not sold on a season ticket basis,” said Coonelly.

"Market conditions in sports are constantly changing, which creates opportunities for innovative teams to quickly adapt and provide greater value to their fans," said Eric Freeland, Vice President of Business Development for Qcue. "The Pirates are joining a growing roster of MLB clubs using dynamic pricing to more intelligently price and manage ticket inventory as variables change throughout the season."

About Qcue

Qcue is reinventing the primary ticket marketplace with dynamic pricing and inventory management solutions for live entertainment events. Sports teams, concert promoters and venues use Qcue's patent-pending technology to set the right price at the right time and provide the best value for fans, from the date of on-sale to the date of the event. Customers and partners include leading franchises across Major League Baseball, Major League Soccer, the National Basketball Association, the National Hockey League and NASCAR. Founded in 2007, Qcue is based in Austin, Texas. For more information on Qcue, visit www.qcue.com.