Major League Baseball announced today that the MLB Fan Cave in 2012 will start the season with a group of fan contestants, some of whom will be eliminated throughout the season until one winner is crowned before the end of the World Series. Multiple contestants will begin the season in the MLB Fan Cave and watch every single MLB game each day while chronicling their experiences online through videos, blogs and social media. Along the way, they will compete against one another over the course of the baseball season in a series of challenges, with fans online helping decide who gets to stay in the Fan Cave and play host to the baseball stars and celebrities who will visit throughout the season. Entries – which include a series of essay questions and a video submission – are now being accepted at MLBFanCave.com, with a deadline of Friday, January 13.
The MLB Fan Cave will return to the 15,000 square foot location at 4th Street and Broadway in the heart of New York City’s Greenwich Village that was formerly the home of Tower Records. After hosting a number of holiday-themed events this month, the MLB Fan Cave will shut its doors in January to be redesigned to feature new technology and interactive elements. The MLB Fan Cave is a unique event space and content factory mixing baseball with music, popular culture, media, interactive technology and art. It also serves as a digital hub for all baseball fans, with a constant flow of online video and conversation via social media. The MLB Fan Cave has more than a quarter of a million combined followers on Facebook (www.facebook.com/mlbfancave) and Twitter (@MLBFanCave).
To increase fan engagement even further in 2012, fans will be involved in the process of selecting the contestants, as well as voting throughout the season on which of the contestants should remain in the Fan Cave. Beginning in January, the top fan-submitted audition videos will be posted to MLBFanCave.com, where fans will have the opportunity to vote for those they find most entertaining in order to select the 2012 MLB Fan Cave contestants. Throughout the 2012 season, fans will be able to vote for their favorite MLB Fan Cave inhabitants based on the content they produce through video, blogs and social media interaction.
The MLB Fan Cave will once again feature visits from current and former MLB stars as well as celebrities, musicians and other entertainers. In 2011, more than 170 famous guests visited the Fan Cave, including 66 current players, 28 former players and 76 assorted celebrities and musicians. Their visits resulted in more than 300 videos posted to MLBFanCave.com and distributed through social media and other digital channels. Highlights from the 2011 season include: