Yankees HOPE Week to be honored with "DMF Champion of Hope" Award
The New York Yankees announced today that their HOPE Week community outreach initiative will be honored with two upcoming awards - the "DMF Champion of HOPE" Award from Daniel's Music Foundation during their First Annual Benefit Cocktail Party at Millesime at the Carlton Hotel in Manhattan tonight and the "Just Cause" Award at the PromaxBDA Sports Media Marketing Summit at the Millennium Broadway Hotel in Times Square on November 15.
Introduced in 2009 and heading into its fourth year in 2012, the Yankees' HOPE Week initiative (Helping Others Persevere & Excel) is rooted in the fundamental belief that acts of goodwill provide hope and encouragement to more than just the recipient of the gesture.
On each of five consecutive days during the celebration of HOPE Week, the Yankees shine a spotlight on a different individual, family or organization worthy of recognition and support. Each day is designed so honorees can share their inspirational stories with Yankees players, fans and the media, while being surprised with the day of their dreams. Though each day's celebration ultimately culminates with a visit to Yankee Stadium on the day of a game, outreach typically takes place at a location in the community that symbolizes the accomplishments of the honoree.
About Daniel's Music Foundation: DMF is a New York City-based non-profit organization which offers free music classes to people of all ages with physical and developmental disabilities.