Boston College and Northeastern University Men's Hockey Teams Set to Play

BOSTON, MA -The City of Boston, the Boston Red Sox, Hockey East Association, and Fenway Sports Management (FSM) today announced that Boston College (BC) and Northeastern University (NU) will compete during a second men's outdoor hockey doubleheader at Fenway Park as part of Sun Life Frozen Fenway 2012. The two-week series of ice events will include two popular Mayor's Community Skate Days where City of Boston residents can skate for free.

BC and NU will face off on January 14, 2012 at 6 p.m. Long-time high school rivals Boston College High School and Catholic Memorial School have also been invited to play a hockey game at Fenway Park on January 14 at 3 p.m., pending approval from the respective schools and the Massachusetts Interscholastic Athletic Association (MIAA).

"After the January 7th hockey doubleheader at Fenway Park sold out in less than a week, we wanted to offer hockey fans another opportunity to watch an outdoor game at the ballpark this winter," said Red Sox Executive Vice President/COO Sam Kennedy. "The addition of these two games also gives Boston residents a rare chance to see two popular local teams compete at both the high school and collegiate level."

Tickets for the single ticket doubleheader go on sale November 18 at noon (EST) and will be available at redsox.com/frozenfenway, by calling (877) RED-SOX9, or at the Fenway Park box office. Fans with disabilities may also call (877) RED-SOX9 to purchase accessible seating. The Red Sox' TTY number for hearing-impaired fans is (617) 226-6644.

Sun Life Financial Returns as Title Sponsor
Sun Life Financial, a leading international financial services company, is returning in 2012 to the winter Fenway Park event as title sponsor. Sun Life Frozen Fenway 2012 includes the January 7 and 14 hockey doubleheaders, as well as all other ice events taking place at the ballpark during the first two weeks of January. Sun Life Financial was also the title sponsor of the 2010 Frozen Fenway hockey event.

"With Wellesley our U.S. headquarters and Boston the hub of our wholesaler team, we are delighted to support Frozen Fenway for a second year," said Wes Thompson, President of Sun Life Financial US. "This represents another chance for the New England community to watch great hockey in a unique outdoor setting, and for Boston residents to take to the ice themselves."

"We are thrilled to have the continued involvement of Sun Life Financial in what is becoming a staple winter event in Boston," said Kennedy.

Dates Set for Mayor's Community Skate Days
Sun Life Frozen Fenway 2012 will also include two free skating days for City of Boston residents as part of the Mayor's Community Skate Days. The Mayor's Community Skate will take place on January 1st and again on January 16th.

"Boston is the best sports town in America and with Frozen Fenway it only gets better," said Mayor Thomas M. Menino. "What a thrill it is for local hockey fans and our high school athletes to be able to experience hockey in historic Fenway Park. It is a truly special event and a highlight of winter in Boston."

Several thousand tickets for the two Community Skate days will be distributed to various Boston residents and groups through the Mayor's office. Additional information about how Boston residents can obtain tickets will be announced through the Mayor's office in the coming weeks.

The Boston Red Sox and FSM will be scheduling additional Sun Life Frozen Fenway 2012 events, including public high school matches, youth hockey games and women's ice hockey. Information on scheduling and ticket availability for these events will be announced in the coming weeks and posted on www.redsox.com/frozenfenway.

About Sun Life Financial Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, and Bermuda. In the United States and elsewhere, insurance products are offered by members of the Sun Life Financial group that are insurance companies. Sun Life Financial Inc., the holding company for the Sun Life Financial group of companies, is a public company. It is not an insurance company and does not offer insurance products for sale in the United States or elsewhere, and does not guarantee the obligations of its insurance company subsidiaries. Product offerings may not be available in all states and may vary depending on state laws and regulations.

As of June 30, 2011, the Sun Life Financial group of companies had total assets under management of US$492 billion. For more information, please visit www.sunlife.com/us. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE), and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF. For more information, see the Annuities section of www.sunlife.com/us

Sun Life Media Contact
Tim Stone
Senior Manager, Media and Communications
T: 781-416-2185
C: 781-366-5376
tim.stone@sunlife.com

About Fenway Sports Management
Fenway Sports Management (formerly Fenway Sports Group) specializes in sponsorship sales and brand management consulting, and serves as the global sports sponsorship sales arm of Fenway Sports Group. Since its inception in 2004, FSM has created successful integrated sponsorship programs for the blue chip brands it represents including: the Boston Red Sox, Boston College Athletics, Liverpool FC, LRMR/LeBron James, Major League Baseball Advanced Media, New England Sports Network (NESN), PGA TOUR Playoff event the Deutsche Bank Championship and Roush Fenway Racing. FSM's current and former consulting clients include Athletes' Performance, Dunkin' Donuts, Gulf Oil, JetBlue, Solar Blue, Stop & Shop and Verizon Wireless. FSM operates with an entrepreneurial spirit, and seeks opportunities to create and be involved with a select number of new projects with an eye toward those that are beneficial to its parent Company. In 2010, FSM helped bring the NHL's storied outdoor Winter Classic to Fenway Park, where the Boston Bruins hosted the Philadelphia Flyers and developed Sun Life Frozen Fenway, the first-ever outdoor college hockey doubleheader to take place at the historic Park. That summer FSM also produced Football at Fenway, an international friendly match featuring legendary Scottish Premier League contender Celtic Football Club vs. Sporting, a leading club from Portugal. For more information, visit www.FenwaySportsManagement.com.

About Hockey East
The Hockey East Association is a 10-team Division I college men's hockey conference founded in 1984 and an eight- team Division I women's league which began play in 2002-03. The men's league has won seven NCAA championships in the past 19 years.