MLB, Camping World announce multi-year partnership
By Mark Newman
Camping World Holdings and Major League Baseball announced on Monday a new multi-year partnership that begins with the 2017 postseason and names Camping World the presenting partner of the 2017 League Championship Series.
With this new agreement, Camping World plans to expand its brand awareness with an integrated marketing program that reaches millions of MLB fans through broadcast, digital, social, mobile and in-ballpark platforms. This includes LCS broadcast networks TBS, FOX and FS1, as well as MLB Media assets MLB Network, MLB.com and MLB Advanced Media mobile apps. At the same time, MLB reaches an ever-growing wave of outdoor enthusiasts who travel through baseball towns every summer, and MLB gear reaches new retailers.
Camping World will be the presenting partner of the 2017 LCS, marking the first time that the American League Championship Series and National League Championship Series will feature a presenting partner.
"Major League Baseball draws more than 70 million fans to their ballparks every year because of a communal outdoor experience that has entertained generation after generation," said Marcus Lemonis, CEO of Camping World Holdings and star of CNBC's show "The Profit." "We selected MLB to grow our brand because camping draws on those same attributes -- bonding with friends and family while enjoying the outdoors. We're thrilled to partner with MLB and show an enormous audience of baseball fans what Camping World is all about during the MLB postseason, LCS and beyond."
Lemonis is ideally suited to lead such a charge, as someone who loves both baseball and camping. Last October, you may recall, he not only was passionately following his Cubs' long-awaited glory, but he also was the person who selflessly donated two of his four Wrigley Field box seats to a 97-year-old Cubs fan and his son, so they could see Game 3 of the World Series.
In addition to the LCS-presenting sponsorship, Camping World's marketing assets throughout Spring Training and the regular season will promote its family of brands, which includes Gander Outdoors, Good Sam, Overton's, The House and Windward/W82. Camping World will also be the first-ever presenting partner of Spring Training when the 2018 exhibition schedule begins next February in Arizona and Florida.
"Camping World is a great brand and we are looking forward to The Profit bringing his special vision and energy to MLB for new fan promotions surrounding the LCS, Spring Training and more," said Noah Garden, MLB executive vice president of business. "As we prepare to begin another memorable October of postseason baseball, this is the perfect time to welcome Camping World to the MLB family with a fully integrated partnership that will increase their brand awareness and deliver MLB products into their retail locations."
This long-term partnership includes major licensing and retail components that will feature MLB officially licensed products sold at Camping World, Gander Outdoors and other CWH retailers. Camping World brands are also granted rights to produce MLB-licensed items themselves in a variety of consumer product categories.
The 2017 postseason schedule, subject to change, can be viewed in its entirety at MLB.com/postseason. The ALCS presented by Camping World begins on Friday, Oct. 13, and will be telecast by FOX or FS1. The NLCS presented by Camping World, set to start on Saturday, Oct. 14, will be telecast by TBS. A potential Game 7 of the ALCS is scheduled for Saturday, Oct. 21, while a potential Game 7 of the NLCS is set for Sunday, Oct. 22.
LCS games telecast on TBS and FOX will be available to MLB.TV subscribers who are authenticated subscribers to the applicable network through a participating pay TV provider. MLB.TV is now just $3.99 for the rest of the season.
Mark Newman is enterprise editor of MLB.com and a baseball writer since 1990. Follow him @Marathoner and read and join other baseball fans on his MLB.com/blogs hub. This story was not subject to the approval of Major League Baseball or its clubs.