"The MLB.com Video Alerts service is one of the real game-changers for the 2008 season," said Adam Ritter, vice president of wireless at Major League Baseball Advanced Media. "All of these highlights will be editorially controlled, so they are the big plays you want. The content is formatted for mobile, so it's optimized to look good on your device. So you'll not only be the first to know, you'll be the first to see."Fans must have a video-enabled handset and a mobile internet data plan. If you do, then the experience will be seamless. You will receive a text alert right after an event happens, if you have chosen to receive an alert. When you sign up for text alerts, you can go to MLB.com Mobile and customize your Team Alerts using "mdash" -- the Mobile Dashboard. MLB.com Mobile also will be serving the iPhone for these Video Alerts. MLB.com just made that wonder of technology even more useful. MLB.com will be supporting a wide variety of smart phones, as well as your carrier's 3G-enabled handsets that are video-enabled. More new phones will be supported as they become available. There also is a PC-based version of Video Alerts, and it is available through the popular MLB.com Gameday real-time app. You can take a 30-day free trial. The highlights will be the same as the mobile version, just over a different platform.
Even with all the traditional pageantry such as the parade in Cincinnati or the clop-clop of the Clydesdales around Busch Stadium in St. Louis, this Opening Day is going to be so different. There are going to be some plays on the first day of the season that never have been seen before. Someone is going to do something unbelievable.And best of all, you are going to watch the highlights when they happen on your mobile phone. It's just another broadcasting milestone from the national pastime.
Mark Newman is enterprise editor for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.