The Heading Home Campaign is a $30MM initiative born from the reality that there are more than 1,800 students attending San Francisco's public schools who are homeless, translating to approximately 1,145 families that do not have stable housing.
The City and County of San Francisco, the San Francisco Unified School District, Hamilton Families (HF), and philanthropic leaders, have partnered to develop the Heading Home Campaign. The Campaign represents Hamilton Families' systematic response to the unacceptable reality of family homelessness in San Francisco with a clear and achievable goal to end family homelessness in San Francisco by 2020. The campaign outlines an evidence-based, data-driven plan to scale up Hamilton Families' rapid re-housing program. The goal is to ensure that homeless families in San Francisco have immediate access to shelter and the services they need to find permanent housing and move beyond homelessness.
Since its inception, close to $10MM has been raised to reach the Heading Home Campaign's goal to house 800 homeless families by 2019. In addition, at the public launch of the Campaign in December 2016, Marc and Lynne Benioff announced a challenge grant matching dollars raised for the campaign.
"We know that our evidence-based, data-driven plan to scale up our rapid re-housing program is working and will allow us to move these 800 families into homes. Last year we successfully moved 237 families into permanent housing and 92 percent of the families who received rental assistance have retained their housing," said Tomiquia Moss, CEO of Hamilton Families.
Beginning with the home opener on Monday, April 10, for every Giants run scored at AT&T Park this season, Airbnb and the Giants will donate up to $1,000 to the Heading Home Campaign, for a total donation of $300,000.
Giants fans will also be asked to participate in the Heading Home Campaign by making a donation to Hamilton Families by texting "HOME" to 91-999 or going to hamiltonfamilies.org.
In addition to raising funds, the Giants and Airbnb will help raise awareness throughout the season about the issue of family homelessness in our community. Through the use of multimedia campaigns, crowdfunding tactics and in-park events, fans and Airbnb hosts will learn more about the effects of homelessness and how they can help support Heading Home.
"The Giants and Airbnb joined this effort from the start because it addresses one of our community's most pressing issues: family homelessness. We are excited about the potential of the Heading Home Campaign. It will truly be a difference maker in the community's efforts to end family homelessness. By joining forces with the Airbnb community and our Giants family, we can help raise awareness and funds to support those families in our community who are most in need," said Giants President and CEO Larry Baer.
"Our community believes deeply in the idea that everyone deserves a safe place to call home. That's why we are proud to be working with the San Francisco Giants and Hamilton Families to ensure that struggling Bay Area families have a roof over their heads. We are thrilled to be a part of the Heading Home Campaign that's making that idea a reality for people across the city," said Airbnb Co-Founder and Chief Strategy Officer Nathan Blecharczyk