In addition, the MLB and Club Facebook and Twitter accounts gained a combined 52,375 new fans/followers in that same 18 hour period, with the MLB Facebook account generating 190 percent more "likes" than a typical day, and the @BlueJays (+185 percent), @Yankees (+174 percent) and @Phillies (+131 percent) all gaining more than double their daily average. Overall, there was a combined 70 percent increase in followers to the MLB & Club Twitter accounts over the daily averages for the past month.
During the event, fans sent more than 100,000 tweets using the #HRDerby and #HomeRunDerby hashtags, driving both to be among the worldwide trending topics during the event. In addition, Robinson Cano and runner-up Adrian Gonzalez were also among the top trending topics in the U.S. during the finals. In all, there were more than 23,000 Twitter conversations about @RobinsonCano.
Last night's telecast of the State Farm Home Run Derby on ESPN registered a 4.7 household rating and drew an average audience of 6,686,000 viewers according to Fast National data from the Nielsen Company, up 2 percent and 4 percent, respectively, over the 2010 event in Anaheim. The 6,686,000 viewers for last night's State Farm Home Run Derby telecast stands as the most viewed telecast on ESPN since late May.
Boston, which delivered a 10.3 household rating (up 7 percent over last year) and Milwaukee, which posted a 9.3 household rating ( up 11 percent), and which both had two competitors in last night's contest, were the top rated local markets. New York, home of last night's State Farm Home Run Derby winner, recorded a 6.1 household rating ( up 2 percent over last year).
State Farm and Major League Baseball donated $603,000 to charities through the State Farm Home Run Derby, including $428,000 to Boys & Girls Clubs of America and $150,000 to the David Ortiz Children's Fund, due to the Ortiz-led American League winning the overall team competition.