"The Rangers are very excited with the renewal of our agreement with Univision Deportes Radio," said John Blake, Rangers Executive Vice President for Communications. "We were thrilled with the fact that Univision partnered with us at the end of last season to ensure that our games continued to be broadcast in Spanish for the Dallas-Fort Worth community. We look forward to working with Univision and its great group of individuals in promoting our Spanish-language radio partnership in 2017 and beyond."
"Our partnership with the Texas Rangers marks another milestone for the Univision Dallas-Fort Worth community," said Mark Masepohl, senior vice president and general manager of Univision Dallas. "Combining the champions of MLB's American League West Division and the champions of Spanish-language media is a home-run in our steadfast commitment to deliver the content fans and families enjoy through our KFLC 1270 AM station."
Eleno Ornelas, in his 18th season as the Spanish-language radio voice of the Rangers, will call all Rangers home and away games on KFLC in 2017. He will be joined by former pitcher Jose Guzman on all home broadcasts. In addition, select games will be carried by Univision's La Jefa KFZO 99.1 FM when programming conflicts arise on KFLC 1270 AM. The Rangers Spanish-language radio network also includes six affiliates in Texas and Arkansas.
The partnership comes soon after Univision's recent announcement that it would expand its Univision Deportes brand to radio across 10 markets in the United States, including Phoenix, Los Angeles, Miami, New York, Chicago, Houston, Dallas, San Antonio, McAllen and Las Vegas
Univision owns and operates 64 radio stations, including in 15 of the top 25 U.S. Hispanic markets, covering 72% of the U.S. Hispanic population. Univision's radio stations consistently rank at the top of their market and in the country, regardless of language. Among Hispanics, radio is one of the top three media forms, together with TV and mobile.