Royals, MLB to raise awareness for childhood cancer on Sept. 2nd

Royals to host Alex's Lemonade Stand Foundation, Braden's Hope and Noah's Bandage Project to raise funds and awareness

The Kansas City Royals will join Major League Baseball and all MLB Clubs in a league-wide effort to raise childhood cancer awareness by dedicating a special "Childhood Cancer Awareness Day" at Kauffman Stadium on Friday, September 2nd.

The Royals will host local organizations to help raise awareness and funds in support of all MLB efforts. Jamie Gordon, wife of outfielder Alex Gordon, and other wives will host a lemonade stand with Alex's Lemonade Stand Foundation in the Outfield Experience. Beginning at 5:30 p.m. and concluding at first pitch, fans will be able to purchase lemonade and mystery baseballs signed by Royals fans. All funds raised go towards childhood cancer research. Braden's Hope for Childhood Cancer will be on site selling 2017 calendars at Gate B from the time gates open until the third inning. Calendars can also be purchased in the Royals Charities headquarters throughout the game. The calendar features Royals players with children who are currently battling or have battled cancer. Funds raised will also go towards childhood cancer research. Noah's Bandage Project will be collecting fun and colorful bandages through the Detroit Tigers series (September 2-4) at all gates, Royals Charities headquarters and guest services. Bandages will then be given to children going through cancer treatments. In addition, representatives from The University of Kansas Hospital will be on site to distribute information at Gate D, special guests will participate in pregame ceremonies and public service announcements will run on CrownVision throughout the evening.

Alex's Lemonade Stand Foundation, Braden's Hope and Noah's Bandage Project will split the proceeds from the evening's Royals Charities 50/50 Raffle presented by Edelman and Thompson, as well as a special on-line auction starting Friday. Fans can bid on select game-worn Royals gold jerseys from the August 19 extra-innings win, on-line at www.royals.com/auction. Earlier in the day, Royals Charities will visit Ronald McDonald House Charities of Kansas City to serve a meal and announce a $50,000 grant for a special renovation project.

"Over the years, our players and Associates have been honored to know several young Royals fans who have battled cancer," said Ben Aken, Royals Vice President of Community Relations. "We are pleased to join teams across Major League Baseball to raise awareness of the need for additional support, while shining a spotlight on the local kids and organizations that have strong connections to Kansas City." 

In partnership with Stand Up To Cancer (SU2C), MLB has encouraged Clubs to support this new initiative in commemoration of childhood cancer awareness month through a variety of special activations. On September 2nd, all Major League players, coaches, umpires and grounds crew members will wear gold ribbon decals and wristbands to further promote awareness for childhood cancer, which is the leading cause of death by disease in children aged 15 and under in the United States. In Canada, more than 1,500 children will be diagnosed with cancer this year. Every year, an estimated 250,000 new cases of cancer affect children under the age of 20 worldwide. 

All Clubs were able to choose to partner with local nonprofits, including hospital partners or organizations focused on childhood cancer, for their Childhood Cancer Awareness Day activations. 

MLB Advanced Media will coordinate a digital effort to increase exposure of this effort by placing information and editorial features on MLB.com, Club sites and MLBCommunity.org.

MLB and Clubs have supported the fight against cancer over the years. As Stand Up To Cancer's founding donor, Major League Baseball has provided both financial support (nearly $40 million) and countless opportunities to build the Stand Up To Cancer grassroots movement by encouraging fans around the world to get involved. MLB has recognized SU2C for the past six years during the World Series. Recent Club activations have included special gold pediatric cancer awareness batting practice t-shirts, online campaigns to empower fans to become fundraisers for pediatric cancer research and donations to local children's hospitals. Previous league-wide efforts included a $1 million donation to the CureSearch National Childhood Cancer Foundation.