Alex's Lemonade Stand Foundation, Braden's Hope and Noah's Bandage Project will split the proceeds from the evening's Royals Charities 50/50 Raffle presented by Edelman and Thompson, as well as a special on-line auction starting Friday. Fans can bid on select game-worn Royals gold jerseys from the August 19 extra-innings win, on-line at www.royals.com/auction. Earlier in the day, Royals Charities will visit Ronald McDonald House Charities of Kansas City to serve a meal and announce a $50,000 grant for a special renovation project.
"Over the years, our players and Associates have been honored to know several young Royals fans who have battled cancer," said Ben Aken, Royals Vice President of Community Relations. "We are pleased to join teams across Major League Baseball to raise awareness of the need for additional support, while shining a spotlight on the local kids and organizations that have strong connections to Kansas City."
In partnership with Stand Up To Cancer (SU2C), MLB has encouraged Clubs to support this new initiative in commemoration of childhood cancer awareness month through a variety of special activations. On September 2nd, all Major League players, coaches, umpires and grounds crew members will wear gold ribbon decals and wristbands to further promote awareness for childhood cancer, which is the leading cause of death by disease in children aged 15 and under in the United States. In Canada, more than 1,500 children will be diagnosed with cancer this year. Every year, an estimated 250,000 new cases of cancer affect children under the age of 20 worldwide.
All Clubs were able to choose to partner with local nonprofits, including hospital partners or organizations focused on childhood cancer, for their Childhood Cancer Awareness Day activations.
MLB Advanced Media will coordinate a digital effort to increase exposure of this effort by placing information and editorial features on MLB.com, Club sites and MLBCommunity.org.
MLB and Clubs have supported the fight against cancer over the years. As Stand Up To Cancer's founding donor, Major League Baseball has provided both financial support (nearly $40 million) and countless opportunities to build the Stand Up To Cancer grassroots movement by encouraging fans around the world to get involved. MLB has recognized SU2C for the past six years during the World Series. Recent Club activations have included special gold pediatric cancer awareness batting practice t-shirts, online campaigns to empower fans to become fundraisers for pediatric cancer research and donations to local children's hospitals. Previous league-wide efforts included a $1 million donation to the CureSearch National Childhood Cancer Foundation.