The Arizona Diamondbacks have added a Twitter vending machine, sponsored by Manzanita Sol, that will give @Dbacks and @LosDbacks fans a chance to win D-backs themed prizes by simply tweeting a specific hashtag.
Each time a D-backs fan tweets using the hashtag #DbacksManSol and a custom hashtag that is only available by visiting the Twitter vending machine, they will receive a D-backs or Manzanita Sol prize such as gift cards, koozies, tickets, sunglasses and more (limit one per game). The Twitter vending machine will be located in the Upper Concourse on days that the D-backs host La Terraza events. La Terraza allows fans to enjoy a Latin vibe in the Upper Right Field Concourse and includes specialized décor, live music and authentic regional food from local favorites such as El Güero Canelo.
Halfway through the season, the D-backs surpassed 300,000 followers on Twitter and are now at nearly 325,000. The @Dbacks account and online presence have grown significantly this season and have included increased video content, as the team released a music video earlier this season month set to Justin Timberlake's "Can't Stop the Feeling" that was viewed more than 500,000 times. Leading into the All-Star break, the team's #VoteLamb campaign across all platforms included numerous videos including one spoof featuring Jake Lamb, Archie Bradley and Phil Gosselin that received more than 200,000 views. The team's content received tens of thousands of retweets during a four-day period that continued to spread its reach across the country.