Cardinals launch Treasure Hunt Fan Video Contest Set to Sentence Case

Fans asked to create videos showcasing their most treasured Cardinals collectible & the story behind the item

The St. Louis Cardinals announced that they have launched the Cardinals Treasure Hunt Fan Video Contest, a new #CardsFanFlix fan engagement promotion encouraging fans to submit videos sharing the stories behind their most treasured piece of Cardinals memorabilia.

"Cardinals fans are so important to the history of this team," said Ron Watermon, Vice-President of Communications for the St. Louis Cardinals. "Whether it's a big-ticket item or something small, we wanted to provide our fans a fun way to show off their most cherished Cardinals collectible and share their story with us."

The fan that submits the best video will win a year-long membership to the Cardinals Hall of Fame and Museum, as well as a VIP game experience that includes four Field Box tickets and a field visit before the St. Louis Cardinals home game versus the Pittsburgh Pirates on September 30, 2016.

In addition to highlighting memorabilia items, the Cardinals Treasure Hunt Fan Video Contest is an effort to collect and archive stories from Cardinals fans of all ages. "The Cardinals have been part of St. Louis' and baseball history for over 100 years," said Katie Mascari, Digital Archive Specialist for the St. Louis Cardinals. "We know there are fans with unique stories about their collections and we want to hear those stories. In many ways, the stories are just as important as the object itself because the personal story enriches the object and makes it significantly more interesting."

To participate in the contest, fans are asked to post a video, two minutes in length or less, that creatively showcases their most valued collectible item and details the personal story behind the piece. Fans are also required to upload a photo of the item and provide a short description as well. The contest runs through Monday, September 9. Fans can find out more about the contest, view videos submitted by other fans and submit their entry at cardinals.com/treasurehunt.

The Cardinals Treasure Hunt Fan Video Contest is one of several #CardsFanFlix fan engagement initiatives the St. Louis Cardinals have undertaken to encourage fans to create videos that celebrate the team. Over the last two seasons, hundreds of fans have collectively participated in the various #CardsFanFlix video engagement promotions which included two Ultimate Fan Video Contests, the High School Video Challenge, Take Me Out to the Ballgame Music Video contest, the 2015 All-Star Video the Vote promotion, the Ultimate Fan Broadcaster Contest, Greatest Postseason Moments Contest, #12inStL Fan Video Rally, and the team's 2015 season-long celebration of Red Schoendienst's incredible 70+ years in major league baseball, #LoveRed2.

Last week, the Cardinals announced the launch of the Yadier Molina #Made4TheBest Fan Video promotion to encourage fans to submit videos celebrating Molina or creatively communicating one or more of the values or themes underling Molina's M4 apparel brand, which is available exclusively at the Official Cardinals Team Store at Busch Stadium.

The Cardinals are also currently sponsoring #STLisLou, a season-long celebration of Lou Brock and the St. Louis community that is also raising money to help children with diabetes, as well as the ongoing promotion #PlayBallLikeACardinal, a youth-focused video engagement initiative that is inspired by Commissioner Rob Manfred's directive to encourage MLB teams to work to get more kids to play baseball.

Through the #CardsFanFlix fan engagement initiative, the St. Louis Cardinals hope to tap into the increasing trend of user-generated video content made possible by advances with mobile technology and social media. In light of the growing importance that digital content, online video, social media and mobile based entertainment play in growing the St. Louis Cardinals' digital community, the team routinely recognizes fans for their extraordinary achievement in digitally promoting the team by awarding the Cardinals' For Really Entertaining Digital Award (#CardsFREDaward). Fans can check out FRED award winners and nominate themselves or others at www.cardinals.com/FREDawards, and they can learn more about #CardsFanFlix and view fan created videos at www.cardinals.com/fanflix. Fans can join the conversation with #CardsFanFlix and #CardsTreasure. For more information about the Cardinals Treasure Hunt Fan Video Contest, visit cardinals.com/treasurehunt.