They optioned the 23-year-old outfielder to Triple-A Las Vegas after Thursday's game against the Rangers, and the Blue Jays also outrighted infielder Chris Woodward to Triple-A.
The Blue Jays expect to make two roster moves Friday before their game against New York. Toronto plans to activate outfielder Rajai Davis from the 15-day disabled list and recall first baseman David Cooper, who has been on a tear for Las Vegas, batting .395 in 20 games. Davis has been out with a sore right ankle and wrist.
The big news was Snider, who is batting .184 with one home run and 12 RBIs. Manager John Farrell said the Blue Jays need Snider to make some fundamental adjustments with his swing, and the best place to get back on track is in Las Vegas.
"We feel maybe it's best to get him back to Las Vegas and get him back to the player we still believe he will be," Farrell said, "and that's a middle-of-the-order type left-handed bat with power. This isn't an easy move because of the person he is and how hard he works and the talent that he has and the teammate that he is to these guys."
Snider handled it well after the game, saying he understands what his numbers say.
"You have to produce at this level," Snider said. "My bat has been getting going lately, but you have to produce consistently."