Delta Air Lines will be the title sponsor for the Civil Rights Game for the two years the event takes place in Atlanta, Major League Baseball announced on Thursday.
After being hosted in Memphis the first two years, then Cincinnati the following two, the 2011 and '12 versions of the Civil Rights Game will be held at Turner Field in Atlanta, with the first installment being a May 15 game between the Phillies and Braves.
The sponsorship deal includes signage at all receptions; all three games in the weekend series between the two National League East foes; the two-day Selig Business Conference; the red-carpet ceremony and ensuing screening of "Hank Aaron: Chasing the Dream;" the Baseball and the Civil Rights Movement Roundtable Discussion; the MLB Beacon Awards Banquet and the Youth Summit/"Wanna Play?" event.
Events leading up to the fifth Civil Rights Game will begin on May 12, with the game being played on a Sunday for the first time.
"Delta Air Lines is a pillar of the Atlanta business community, and we are very pleased to have them as our corporate partner for the next two Civil Rights Games," MLB executive vice president of baseball development Jimmie Lee Solomon said in a statement. "We are thrilled to bring Delta into the fold of what will be an incredible series of events for the city."
As part of the deal, MLB will create a new composite Civil Rights Game logo that incorporates Delta. The airline will also be featured in advertising, will have scoreboard messaging throughout the weekend and will have a presence during the TBS telecast.
Delta's signature event, the Delta Youth Baseball March, will consist of thousands of Delta employees and youth baseball and softball players from the local community marching to Turner Field prior to the Civil Rights Game.
The official airline of the Braves, Reds, Tigers, Twins, Yankees, Mets and Cardinals, Delta sponsors more Major League teams than any other airline, according to MLB.
More information on the Civil Rights Game can be found at mlb.com/civilrightsgame, Facebook.com/civilrightsgame and on Twitter at @CivilRightsGame.
"Delta is proud to serve as the title sponsor of Major League Baseball's Civil Rights Game with our longtime partners, the Atlanta Braves," Delta senior vice president of marketing Tim Mapes said. "Delta's involvement will commemorate Atlanta's rich history in the civil rights movement and celebrate the value present in the world's diversity."
Alden Gonzalez is a reporter for MLB.com. Read his columns and his blog, listen to his podcast and follow him on Twitter. This story was not subject to the approval of Major League Baseball or its clubs.