Braves, Coca-Cola to Partner at SunTrust Park, The Battery Atlanta
The Atlanta Braves today announced a multi-year agreement with The Coca-Cola Company, extending one of the longest partnerships in the franchise's history and ensuring the iconic brand will have a prominent place at SunTrust Park and The Battery Atlanta, the multi-use development next to the new ballpark. Coca-Cola has been a partner of the Braves since the team's move to Atlanta in 1966.
The development recreates the historic Roxy Theatre, which will be located at The Battery Atlanta. Working with Live Nation, the Braves have brought back the legendary music venue, which now will be known as The Coca-Cola Roxy Theatre.
Coca-Cola will remain the exclusive non-alcoholic beverage partner of the Braves and feature in-park activation of the Red Porch, a seating section in left field that will be beneath a large sign bearing the iconic Coca-Cola spencerian script logo. Each fan sitting in this section will receive a complimentary 20-ounce Coca-Cola beverage with their ticket.
Additionally, Coca-Cola will host three promotional nights each season at SunTrust Park.
"SunTrust Park and The Battery Atlanta will change the way you experience a baseball game, and this new partnership with Coca-Cola gives us yet another avenue to make a meaningful impact for our fans," said Derek Schiller, Braves president, business. "Thanks to our friends at Coca-Cola, we'll be able to breathe new life into one of the most storied music venues in the Southeast and bring some of the best musical acts in the world right into the heart of Braves Country. Coca-Cola has been a dedicated partner of the Braves for 50 years, and we're thrilled to be able to work with them as we embark on the next chapter of our shared story."
"When you think of Atlanta, two things that come to mind are Coca-Cola and the Braves. We are thrilled to continue our longstanding partnership with our hometown team, the Atlanta Braves," said Sandy Douglas, President, Coca-Cola North America. "This partnership will help provide baseball fans opportunities to create special moments at the new SunTrust Park and The Battery Atlanta while enjoying refreshing Coca-Cola beverages."
The original Roxy was a movie theater located on Peachtree Street in Downtown Atlanta that was demolished in the early 1970s. It was relocated to Buckhead and named The Coca-Cola Roxy Theatre, establishing itself as one of the premier live music venues in the Southeast, before closing in 2010.